| THEME | NEWSBEAT | WAR OF THE WORLDS |
| OWNERSHIP | BBC, (PUBLIC SERVICE BROADCASTING) GOVERNMENT, BBC BOARD (TRUSTEES) DIRECT GENERAL , FIRST BEING (LORD RITHE),MULTIMEDIA, CROSS MEDIA, TRANSNATIONAL TRANSGLOBAL, NOT A MONOPOLY, THERE IS A CONCENTRATION OF OWNERSHIP SMALL NUMBER OF FANS WHO OWN TV AND RADIO EVEN THOUGH THEIR ARE A LOT OF DIFFERENT STATIONS. I THINK THE BBC COMES FROM A LEFT WING LIBERTARIAN IDEOLOGY. | PRIVATE COMPANY, TRANSNATIONAL, IT IS AN EXAMPLE OF CONCENTRATION OF OWNERSHIP E.G. A COUPLE OF COMPANYS THAN OWN A COUPLE OF CARTERS. VERTICAL AND HORIZONTAL INTERGRATION. |
| HABERMAS | TRANFORMATION OF THE PUBLIC SPHERE, MEDIA IS CONSTANTLY CHANGING WITH THE BBC KEEPING UP. BBC INTWENTIONS TO ENSHRINED IN THEIR ETHOS TO INFORM, ENTERTAIN AND EDUCATE. DOESN’T MAKE A PROFIT. THEY PUT SOME MONEY BACK INTO THE PROGRAMME AS HABERMAS EXPLAINS THE NOTION OF TRANSFORMING THE PUBLIC. IT IS PATERNALISTIC. | PRIVATE BUSINESS’S ARE AIMED AT MAKING A PROFIT. THEY TEND TO CARE MORE ABOUT PROFIT RATHER THAN THE PUBLIC SO THEY ARE MORE CONCERNED WITH ENTERTAINMENT THAN EDUCATION. COMMERCIAL ETHOS IS NOT IN THE SPIRIT OF HABERMAS. |
| CHOMSKY | CHOMSKY TEACHES THE CAPACITY TO LEARN AND USE LANGAUGES AS THEIR ARE STRENGTHS AS HUMANS GROW AND DEVELEOP WHICH LINKS WITH NEWSBEAT AS THEY ARE TRYING TO ENTERTAIN BUT INFORMING THE AUDIENCE FOR THEIR OWN BENEFIT. | FOR THE WAR OF THE WORLDS THEY ARE INFORMING THE AUDIENCE TO MUCH WITH KNOWLEDGE OF WHAT IS HAPPENING RATHER THAN ENTERTAINING THEM. THIS IS BECAUSE DIFFERENT PEOPLE HAVE DIFFERENT LANGUAGE UPON OTHERS AND FIND IT EASIER TO REACT CALMLY AND DISTUINGISH WHAT IS TRUE OR NOT. THIS IS KNOWN AS UNIVERSAL GRAMMER. |
| REGULATION | OFCOM, BBC CHARTER GOVERNED BY PARLIAMENT , LICENSE FEE REGULATES BBC AS WELL. BBC/PSB ETHOS TO ENTERTAIN, TO INFORM AND TO EDUCATE (REITH), NEW TECHNOLOGY MEANS BBC FACES MORE COMPETETION. | FEDREAL COMMUNICATIONS COMMISSION AS REGULATOR FOR PRIAVTE BUSINESS WHICH IS NOT REALLY IN THE PUBLIC INTERESTS. |
| AUDIENCE (ACTIVE/PASSIVE) | NEWSBEAT ENCOURAGING ACTIVE ‘USES AND GRATIFICATION’ MODEL PERSONAL NEEDS ESCAPISM, ENTERTAINMENT, SELF ESTEEM AND SOCIAL NEEDS. INFORMATION, KNOWLEDGE ABOUT THE WORLD, CONNECTING WITH FAMILY, FRIENDS AND COMMUNITY. | WAR OF THE WORLDS RAISES DEBATE AROUND AUDIENCE AS PASSIVE OR ACTIVE ( E.G. LASSWELL, LINEAR MODEL OF COMMUNICATION LIKE A HYPODERMIC SYRINGE) E.G. WITHOUT THINKING OR REFLECTING ON WHAT WE ARE TOLD. |
| AUDIENCE (LAZARSFELD) | THE 2 STEP FLOW / OPINION LEADERS HOW WE GRAVITATE TO PEOPLE WHO SHARE THE SAME IDEAS AS OURSELVES. SO THE BBC IS AN UNBIASED, INFORMED OPINION LEADERR ( E.G. BBC CHARTER FOCUS ON IMPARTIALITY, ACCURATE, TRUE. | ORSEN WELLS UNREGULATED OPINION LEADER. IF AUDIENCE SEEKING FACTS OR TRUTH ABOUT SPACE AND WAR THEY WOULD SEEK OPINION LEADERS FROM GOVERNMENT OR SCIENCE. |
| AUDIENCE (HALL) | THE BBES IS ALSO THE WORLD’S LARGEST NATIONAL BROADCASTER WITH A HUGE INFRASTUCTURE, SUCH AS CAMERAS, STUDIO SPACE, LIGHTING RIGS AND PORTABLE PRODUCTION UNITS SITUATED ACROSS THE COUNTRY. IT IS CERTAINLY HAS THE NECESSARY MEANS OF PRODUCTION TO INVESTIGATE THE ISSUES AND DEBATES HITTING THE HEADLINES SO EDITORIAL DECISIONS HAVE TO BE MADE ON WHICH STORIES SHOULD FEATURE IN THE NEWS PROGRAMME. THE RELATIONS OF PRODUCTION REFER TO DIFFERENT CREWS INVOLVED IN THE PROGRAMME. HALL IS DRAWING ATTENTION TO HOW MESSAGES ARE ENCODED BY THE PRODUCER, NEWSCASTER, CONTENT EDITOR, CAMERA OPERATOR AND OTHER TECHNICIANS WHO HELP BROADCAST THE NEWS. ACCORDING TO HALL’S RECEPTION THEORY, THE MESSAGES BEING ENCODED AND THE SIGNS USED TO DELIVER THIS INFORMATION WILL BE INFLUENCED BY THE PRODUCTION PROCESS. | PREFERRED READING: AUDIENCES UNDERSTAND THAT THIS BROADCAST IS CONSTRUCTED AND IS AN ADAPTATION FROM THE BOOK. OPPOSITIONAL READING: AUDIENCES BELIEVED THE PODCAST WAS REAL AND THEREFORE REACTED NEGATIVELY. |
| SEATON | SEATON MAKES US AWARE OF THE POWER OF THE MEDIA IN TERMS OF BIG COMPANIES WHO OWN TOO MUCH. COMMERCIAL SEATON ALSO MAKES CLEAR THAT BROADCASTERS SELLING AUDIENCES TO PRODCUTS NOT AUDIENCES TO PROGRAMMES ( E.G. NO ADVERTS ON BBC) THEREFORE BBC NOT CHASING BIG EXAGGERATED STORIES. NEWSBEATS SEEKING INFORMED CITIZENS WHO WANT KNOWLEDGE. | SEATON TALKS ABOUT RISE AND INEVITABLE NEED FOR COMPETETION WITH NEW TECHNOLOGIES WHICH PROVIDES MORE ENTERTAINMENT FOR WIDER AUDIENCES. TARGETS MAINSTREAM SEEKING AUDIENCES. THE ALLUSION OF CHOICE – “CHOICE, WITHOUT POSITIVE DIRECTION IS MYTH, ALL TOO OFTEN THE MARKET WILL DELIVER MORE – BUT ONLY MORE OF THE SAME. “ |
| CURRAN | JAMES CURRAN WRITES ABOUT THE IDEAS THAT UNDERPIN THE LIBERAL FREE PRESS, BUT MUCH CAN APPLY TO TRANSFORMATION OF PUBLIC SPHERE (HABERMAN) WHICH IN TURN CONNECTS TO ETHOS TO PSB. | CONECERNS ABOUT COMMERCIAL INTEREST OF BIG COMPANIES (PRIORITISING PROFITS OVER SOCIAL CONERNS), CONCENTRATION OF OWNERSHIP ALTHOUGH NOT MONOPOLIES, THE SMALL NUMBER OF BIG COMPANIES IS NOT GOOD FOR COMPETITION, DIVERSE RANGE OF VOICES (PLURALITY) AND AUDIENCE CHOICES. |
| GERBNER | CULTIVATION THEOYR SUGGESTS TELEVISION INFLUENCES ITS AUDIENCE TO THE EXTENT THAT THEIR WORLD VIEW AND PERCEPTIONS START REFLECTING WHAT THEY REPEATEDLY SEE MEANING TV IS CONSIDERED INDEPEDENTLY TO THE WAY PEOPLE PERCEIVE SOCIAL REALITY AND WILL HAVE AN EFFECT ON THE AUDIENCES ATTITUDES AND VALUES. | GERBNER WOULD STATE THAT THE AUD8ENCES THAT BELIEVED THE BROADCAST ARE LIKELY TO HAVE BEEN FREQUENT LISTENERS OF THE RADIO. THIS IS BECAUSE HIGH – FREQUENCY VIEWERS OF TELEVISION ARE MORE SUSCEPTIBLE TO MEDIA MESSAGEES AND THE BELIEF THAT THEY ARE REAL AND VALID. |
