| THEME | NEWSBEAT | WAR OF THE WORLDS |
| OWNERSHIP | BBC which is a public service broadcast owned by government and BBC board of trust feeds, DG (lord Reith) Transnational Not a monopoly Concentration of ownership ie small number of firms to own tv and radio Seems as if it is under a left wing authoritarian viewpoint | CBS which is private company conglomerate, multi or cross media conglomerate. Transnational/ Transglobal ?? It is an example of concentration of ownership, ie: just a few companies own everything Integration horizontal or vertical?? |
| HABERMAS | Transformation of the public sphere- media is constantly changing, In bbc to fulfil its ethos. | The new technology of radio was in direct competition to newspapers and as radio discovered how influence its broadcasts can be over an audience- radio became more exciting and used and signifying the public sphere ending. |
| CHOMSKY | Jean seaton explains how through time public service broadcasts have learnt to hate the government for regulating their freedom of media production however must rely on them for legitimacy and to stay running; Chomsky’s 5 filters of mass media can explains the flack- therefore fear of the government flacking and labelling sources as unreliable if they don’t stick to the regulators political compass, | |
| REGULATION | Ofcom, BBC charter governed by Parliament. License fee regulates BBC ethos- educate, entertain and inform (made by Reith) New technology faces complications as bbc faces higher amount of compition | Federal communication commissions FCC, regulates for private business ie not in the public interest |
| AUDIENCE (ACTIVE / PASSIVE) | Lasswell hyperdermic model, how messages are encoded. People getting increasingly passive and lack of reading amounts to newsbeat using specific methods to cater towards a younger audience/lesser intelligence; ie star guests and games- no complicated words | Newspaper and Radio in direct competition for the decade, panic is suggested to have been caused by the newspapers rather than the actual radio broadcast showing the passiveness on media consumption ie; 98% were on different station while other 2% knew it wasn’t real- source from RadioLab war of the world broadcast. No accurate answer to weather panic was caused or not- diminishment of habermasses public sphere. |
| AUDIENCE (LAZARSFELD) | Lazarsfeld two-step flow analysis builds on Lasswell passive consumption idea, he explains that through sending the message that is wanted to be encoded through an opinion leader like a celeb, the passive audience are more likely to agree to it. In terms of the Newsbeat, they want to show support when dealing with obstacles and mental health, and therefore had prince William and Kate send the message to the audience instead, as they’re influential and very well known. | When this theory comes to War of the World, Lazarsfeld and Cantril researches the PRP (Princeton radio research project) which explains how radio affects social opinions and how changes in content, patterns of reception will alter as well. This research links the reception of war of the worlds reaction presented by it and how propaganda and politics on radio can also be presented in an affective way via radio. Research such as “4 out of 30 listeners only understood the story line, the others thought maybe rabid animal attacks” and that panic was through different codes such as the abrupt start of the program interrupting a dance break and naming government officials. |
| Audience theory (hall) | Dominant reading negotiated reading Opposition reading | |
| AUDIENCE (Gerbner) | Gerbners cultivation theory more specifically in the sub section called mean world index describes the more consumption of negative media we consume the more negative we see the world- therefore through cultural setting we can use this as an argument to suggest their was panic as the negative in the world such as war and discrimination could’ve manifested and reinforced their belief of something catastrophic actually occurring during the time. | |
| NEW TECHNOLOGY | New technology poses a threat for the bbc as through time and newer technology us as a society is becoming increasingly passive, emergence of short videos have lowered our attention span and therefore the younger emerging audience is too uninterested to listen to a longer news production or story- therefore bbc newsbeat produces cross media available at any time catering towards a younger mind to draw in viewers at any time. | New technology at the tame was the emergence of radio, newspapers and radio were in direct competition for the decade during the gloden age of radio- therefore suggesting as to why newspaper could’ve created panic to almost try and sabotage radio by creating a negative reaction. Radio transformed space as provided news and live audios from all around the world, which also started diminishing habermases public sphere theory as people started writing less and having more trust in a broadcast service- overtrusting for reliability in media products could’ve lead to the increasingly passive audience we have become today, however during the time since it was so new we can associate with Lasswell and Shannon and weaver, how noise and disruption from still a relatively active audience can create a difference encoding from the desired one. |
| CROSS MEDIA CONVERGENCE | Multi-media/cross-media platform | During the time it was only available on a private radio and therefore was not able to hear for everyone |
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