news beat is traditional media.

Newsbeat is produced by BBC News but differs from the BBC’s other news programmes in its remit to provide news tailored for a specifically younger audience of teenagers and early twenties

broadcasted across many BBC radios sites such as radio 1 radio 1 extra and Asia

Danielle Dwyer is the editor for news beat

and BBC news is the producer

10th September 1973 -present

BBC Values

• AUDIENCES are at the heart of everything we do
• CREATIVITY is the lifeblood of our organisation
• TRUST is the foundation of the BBC – we’re independent, impartial and truthful
• We RESPECT each other – we’re kind, and we champion inclusivity
• We are ACCOUNTABLE and deliver work of the highest quality
• We are ONE BBC – we collaborate, learn and grow together

News beat is a shortened version of the main news, its a run down with facts and information made short for listeners. It lasts about 15 minutes and typically comes onto the radio at 12.45 and 5.45 pm.

Possible exam questions

Identify two strategies or techniques used by Radio 1 to attract a youth audience.
Explain the reason for each

Explain how the social, political and cultural contexts of media influence how audiences may interpret the same media in different ways.

Ideology can be defined as a collection of values and beliefs.
To what extent do media products target audiences by constructing an ideological view of the world?

Explain how recent media technologies have changed patterns of distribution and box marketing.

Explain how media products can be said to have cultural and social significance

‘The relationship between producers and audiences has changed over time.’

Data

10th September 1973

Mean age of listeners is 30 even though targeted to teens and early 20s

Roughly 9 million listeners in a week first quarter of 2020

Reception theory including Hall

Stuart Hall argued producers encoded meaning and values into their texts which was then decoded by the audience, but our reactions are shaped by our individual frameworks of knowledge. You should also consider the different modes of consumption, especially the ways we might listen to the radio.

Hall’s encoding / decoding model of communication offers three hypothetical positions – the dominant, oppositional, and negotiated readings.

 Cultivation theory including Gerbner

when listening to newsbeat on the BBCs website you have to log in therefore the BBC can collect data to know how many people listens to what they play and also get a mean average of how many people are listening.

Taking a multi-platform approach ensures the product remains relevant to its audience so is on platforms such as youtube twitter and Tik Tok.

my argument

I want to argue that the BBCs newsbeat needs a new approach to a new target audience due to statistics.