Broadcasting since 1973 on BBC Radio 1
- uses energetic, engaging presenters to present complex real world news to younger audience
- Main 15 minute newsbeat program is played over digital audio broadcast (DAB) frequencies at 12:45 and 17:45 during most weekdays
- you can hear the show on Newsbeat online “You just need to sign in with your BBC account. This enables the corporation to offer you personalised suggestions based on your BBC Sounds history. Importantly, they also share your personal data with TV Licensing to make sure you are paying your hypothecated tax.”
- target audience 15-29 year olds
- Radio broadcasting is regulated by Ofcom (office of communications)
- increased competition with other outlets due to rise in social media popularity
- attempted to combat this competition by posting their content on other platforms as well as taking a multi-platform approach ensures the product remains relevant to its audience.
- Newsbeat delivers its reports and stories with a very distinct style. The producers hope to appeal to their listeners by framing the content through an informal tone, quick overviews, upbeat links, and audience participation.
- NEWSBEAT PREFFERRED READING – “The Newsbeat producers hope their short-form news stories will engage their audience and keep them up to date about the latest events around the world”
- There are many factors which might influence our position to the programme, such as age, values and ideology, geography and even our mood