10 Points:
- The BBC takes on a Paternalist approach. Cecil Lewis said that the BBC tried to “open up new worlds to people”
- The BBC is regulated by the BBC Charter, created by the UK government, which outlines regulations they needs to stay in line with.
- The BBC is publicly funded, through TV Licenses.
- Newsbeat tries to attract a young audience through their diverse, multi-media approach. Young audiences who are most likely to use mobile devices to find information.
- Habermas talks on the Transformation of the public sphere which was influenced heavily by the development of new technologies, providing education with entertainment to the masses.
- Curran and Seaton: “Media of the ‘Victorian era’ were ‘engines for social and political change'”
- Ofcom also regulates the BBC meaning that it has to follow ‘The OFCOM Broadcasting Code’; “so that BBC viewers and listeners are appropriately protected”
- Newsbeat tries to project to a youthful audience: 15-29 year olds. The Head of Radio 1 (Aled Jones) says that “Radio 1 is about giving young people a voice”
BBC news sources are highly trusted among children who use them:
84% for BBC Radio 1 Newsbeat
85% for BBC One and BBC Two
93% for the BBC and CBBC websites and apps
Argument
In an age of fake news and “clickbait” journalism, on the most part, the BBC stay true to their ethos which is to “provide impartial, high-quality and distinctive output and services which inform, educate and entertain“. Through the creation of Newsbeat in 1973, younger listeners have access to news, albeit delivered in a more casual way through Newsbeat’s multi-media platform.
Newsbeat tries to attract a younger audience through a unique approach. Their multi-media platform means that their demographic can access “impartial, high quality” content which can “inform, educate, entertain”.
https://www.ofcom.org.uk/__data/assets/pdf_file/0029/228548/fourth-bbc-annual-report.pdf