How does BBC RADIO 1 try to attract at youthful audience?

• Programmes deal with controversial and difficult topics
• Provides a safe space/ comfortable space for the target audience to discuss issues relevant to them
• Diversity of platforms. Being able to listen on digital platforms is appealing to the target audience
• Cross media promotion. Marketing across a range of forms and products
• Choice of DJs and guests. Presenters tend to reflect the characteristics of the target audience.
• Output focused on social and cultural concerns of the youth audience. Direct address is appealing to the target audience

Possible Questions

• Explain how the BBC uses Newsbeat to attract a younger demographic.

• Discuss the role of Public Service Broadcasting in terms of Newsbeat.

• Explain how Public Service Broadcasting cooperation’s are regulated in relation to Newsbeat.

• In relation to Newsbeat, analyse how the BBC tries to provide content for a broad audience.

• Explain how regulating standards influence how PSB’s develop content.