CSP NEWSBEAT

Industry:
Newsbeat is the BBC’s radio news programme broadcast on Radio 1.
Original Release – 10 September 1973 – present
Radio broadcasting is regulated by Ofcom (office of communications)

Audience:
Its remit to provide news tailored for a specifically younger audience of teenagers and early twentysomethings.

Presenters and reporters on Newsbeat have been told to steer clear of polysyllabic words and address listeners as if they were talking to a friend, the programme’s editor has revealed. – This shows that they know people are starting to not listen to radio as they feel the listeners don’t want to engage. Using smaller words requires less attention.

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