Differs from the BBC’s other news programmes in its remit to provide news tailored for a specifically younger audience of teenagers and early twentysomethings
Original release: September 1973-present
15 minute long broadcasts at 12:45 and 17:45 during the week
It is broadcast on:
BBC Radio 1 and Xtra
BBC Asian network
Is aPublic Service Broadcaster
It is financed and controlled by the public
isn’t commercial or state-owned
it is free from political interference and pressure from commercial forces
The BBC is funded by an annual TV Licence fee which is charged to all British households, companies and organisations using any equipment to receive live tv broadcasts or catch up broadcasts
Demographics:
90% white, more female than male
84% 12-15 year olds
upper middle class
target audience isn’t real audience
79% of audience are heterosexual
Psychographics:
Aspires and reformers
Codes and Conventions
MEDIA AUDIENCES
THEORIES
Cultivation theory including Gerbner
Reception theory including Hall
Encoding/decoding model of communication offers 3 hypothetical positions
dominant- shares the same views, will keep up to date on news from this source outlet
oppositional- will reject the encoded messages and construct own meanings. The new stories could be irrelevant to their situations
negotiated- listeners may appreciate the content but will turn to other sources for stores behind headlines
