Broadcasting is to a mass audience.

Narrowcasting is to a niche audience.

What can constitute a quality broadcast?

• Acting – good ways of conveying situations and what is happening.
• Lighting – makes characters and the scenes nice to look at.
• Storyline – Engages the audience and grips them to find out more.
• Camerawork – Allows the audience to see wat is going on from many different angles and perspectives.
• Editing – How well the story and program flows from one scene/shot to another.
• Sound – How the soud gives a sense of realism and makes you feel like that situation in the program actually happened.
• Props – Help to promote a sense of realism.
• Characters – Relatable characters will give he audience role models to look to.

The BBC Charter is a royal charter setting out the arrangements for the governance of the British Broadcasting Corporation. An accompanying agreement recognises its editorial independence and sets out its public obligations in detail.

BBC Ethos – To inform, entertain and educate.

Populism – a political approach that strives to appeal to ordinary people who feel that their concerns are disregarded by established elite groups.

Paternalism – The policy or practice on the part of people in authority of restricting the freedom and responsibilities of those subordinate to or otherwise dependent on them in their supposed interest.

Lord Reath was a key leader of the BBC when it first came around in the 1920s, and he didn’t even know what broadcasting was. His founding principles are still the framework and ethos of the BBC today.

29 million people watched the queen’s funeral – BBC remains the central point of our mediated life – social cement

Transformation of public sphere – Habermas – BBC can link public and private spheres.

James Curran – Power and Responsibility – BBC has a lot of power and control – must use it for the greater good.

The Frankfurt School talk about culture industries and how we need to use our leisure time productively instead of using it for mainly recreational entertainment. This was suggested by Theodore Adorno.

Habermas – Transformation of the Public Sphere – BBC

• The BBC allowed people from hundreds of miles away to experience other places in real time e.g Football Commentary
• The BBC educate people on matters that they wouldn’t have otherwise been able to receive counsel for e.g “For Deaf Children” in 1955.

Jean Seaton – The Concept of Public Service Broadcasting

“Broadcasting in Britain – monopoly or duopoly – always depended on an assumption of commitment to an undivided public good” – if you are going to be a part of a broadcast or help to bring one into fruition you would be expected to put the public’s interests, wellbeing and thought processes before anything else.