Broadcasting – For a mass audience

Narrowcasting – A niche target audience

10 key elements that make press a quality television:

• Convincing acting
• Character development
• Editing that keeps flow of the production
• Quality of sound
• Good lighting
• Keeps the audience wanting to know more
• Unpredictable and unique
• Camera angles
• Able to form an emotional connection
• Captivating story line

The Royal Charter is the constitutional basis for the BBC. It sets out the BBC’s Object, Mission and Public Purposes- began on 1 January 2017 and ends on 31 December 2027.

Ethos of BBC– to inform, entertain and educate

POPULISM– appeals to ‘the people’ (want)

PATERNALISM– what people should have- against or regardless of the will of a person

Links to Frankfurt school- Theodor Adorno, a part of the Frankfurt school, talks about the culture industry and the fact that we need to use our leisure/free time productively, meaning to develop ourselves rather than do what we want. Paternalism^populism

• Habermas – Transformation of the Public Sphere– The idea that the media such as BBC transforms people’s (audience) lives in a way to help them make connections with people in the media, such as the royal family.
• Jean Seaton – The concept of Public Service Broadcasting–
• James Curran – Power and Responsibility– using power and responsibility throughout media to ensure that the ethos is rightly represented.
• Sonia Livingston – regulation of media organisations– regulation is important in the media to enable the ethos to work, if the media isn’t regulated then audiences will not be informed, entertained or educated
• Noam Chomsky – manufacturing consent–

Lord Reith– Did not know what broadcasting was until he developed the ethos= Founding principles still influence BBC today

1. Lord Reith and early days of BBC 10:41 – 13:05
2. The start of BBC Television 14:00 – 16:00 Grace Wyndham-Lewis changing nature of modern communication, essentially by transforming time and space.- Links to Habermas transformation of public sphere, helping audience to make connections
3. The fear of new technology 16:00 – 16:30 what are the fears around new technologies?
4. The centre of everything 18:40 – 19:58 – is that still the case now? ‘BBC is social cement’- 29 mil people watched Queen’s funeral

Transformation of the public sphere

-BBC acts as a social cement

-Allows connections within the media between different people such as audience and royals or audience ands politicians

-Allows connections with events such as the Queen’s funeral

-Forms a centre of a person’s life

Seaton

-“a flexible means of managing and developing an important utility which has been commercially successful and also served the public“

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