PUBLIC BROADCASTING SERVICE

  1. It uses Steve Neale’s genre theory whereby its a hybrid theory of Social Realism
  2. Its well acted
  3. use professional editing to create a mood that fits in with the genre and keeping the flow
  4. Uses good cinematography
  5. Uses a good story
  6. Structured in a way where its easy to watch.

Broadcasting – For all
Narrow Casting – Niche

Populism – What people want to do / see
Paternalism – What people need to see

The BBC ethos – to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which ​inform, educate​ and ​entertain​.

The BBC created space and time through the pips with a universal time being agreed one, whereas before media there was no way to connect each other so you couldn’t agree on one time which uses Habermas’s theory.

PSB – Jean Seaton

How it started – Public service, proved as creative commercially as it was innovative culturally.

Restriction – Until the 1980s, broadcasting in Britain was not fettered.

Interest – Broadcasters often failed to perceive public interest and been too acquiescent to political pressure

Enemy – Broadcasters have come to see the state as their enemy

Middle Ground – The ‘middle ground’ has now broken down because of things like reliance of professional broadcasters, or because of erosion of public service broadcasting.

Balance – Broadcasting is no longer balanced. Abandoned the idea of ‘public service’ and susceptible to bias.

Curran argues that media could be mass produced by those who could afford the expensive start-up costs.

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