I believe that oh comely does challenge the social and cultural contexts in which it was created. For example the magazine goes against Laura Mulvey’s theory of the male gaze, the model that the magazine uses for it’s front cover is not wearing revealing clothing
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Iceberg Press: an independent publisher
Iceberg Press is completely different to Hearst UK – the publisher of Men’s Health and subsidiary of global conglomerate Hearst. It publishes just two magazines: Oh Comely and The Simple Things
patrick tembo – C.E.O. – Iceberg Media
Read it with a cup of tea or a toddy. It inspires people to be creative, talk to their neighbours and explore new things
1 Oh Comely is a magazine that makes people smile, full of quiet moments and stories
2 it makes people feel better about themselves the way they are
3 launched in 2010
4 publishes 6 issues a year
5 laust issue was September 2021 due to the pandemic
6 owned by ice berg press
7 CEO if iceberg press is Patrick Tembo
Representation of women
Judith Butlers idea of the male gaze isn’t shown in oh comely due to women being fully clothed and photography shots being medium close up therefore you cannot see their figure.
The women wear barely any make up to show and suggest natural beauty.
Social Media Reach: 100,000
Readers Per Issue: 25,000
Average Age of reader: 27
Sold through independents, WHSmith and international outlets
More people see oh comely digitally
What audience pleasures are offered by Oh Comely?
- Surveillance- Knowledge of many new topics and awareness of amazing people who have accomplished great things.
- Diversion- The style of the magazine and the thought gone into the photography and presentation of the magazine makes it one that can be enjoyable just by looking at it.
pages 14-15
Fahma mohammed at age 14 figured out she had the female genital malutation. she commited to ending FGM and has now got a campaign todo so.
the partial or total removal of external female genitalia or other injury to the female genital organs for non-medical reasons
Megan Jayne Crabbe promoted self love and body positivity.
Plus sized model
Stuart hall applied
dominant – agree with what she says and does
negotiated – may understand her point of view but not agree
oppositional- don’t like or agree with her actions or point of view
recap
narrative – levi strauss said in every narritive in media like books or fuilms there are two opposing characters like hero and villain etc.
genre- steve neale said genres must all bhe similar in any way
Semiotics- interpretations of underlying meanings such as emojis. things like signs meanings and codes.
The school of life video “how to be a man” presents the cool man and the warm man this links to Gauntlets motion that identity is fluid and negotiated. Although this is not a theory we can see examples of the cool man and the warm man in men’s health.
For instance on page 50-51 you can see images of Vin Diesel being big and muscular which was coincided with Quotes of vin Diesel being soft and sensitive showing a negotiated identity as he is a sensitive person but looks as though he doesn’t care and is strong with little care.
CSP – Magazines | Oh Comely Essay Draft
| Media products often challenge the social and cultural contexts in which they are created. To what extent does an analysis of the Close Study Product Oh Comely support this view? [25 marks] |
Oh Comely takes a radical stance on the social and cultural contexts in which it’s created. This can be seen through the way it opposes the male gaze theory. This theory, brought into fruition by Laura Mulvey in her paper Visual Pleasure and Narrative Cinema, suggests that there is a sexualised way of looking at people that empowers men and objectifies women. Oh Comely, however, contrasts this view with the women featured in the magazine wearing appropriate clothes and pictured in natural poses, unlike the majority of reactionary magazines, in which the women wear revealing clothes and display their bodies to attract the male gaze.