FRONT COVER:

• Comely- attractive without sexualising
• Power- suggests women have the power that most media texts don’t represent
• Wisdom- suggesting women are clever
• Strong- suggesting women aren’t any less stronger than males

PAGE 14 [SPEAKING OUT]:

• Speaking out- symbolising women have a voice
• Admire, follow and inspire- strapline suggests that women should look up to the women in this magazine as they are inspiring and there’s nothing wrong with being a women
• Revolution- women are revolutionary
• Diverse ethnic identity

PAGE 15:

http://sajinmediastudies.blogspot.com/2019/07/oh-comely-language-and-representation.html

MARK SCHEMES

• the specific representation of femininity challenges mainstream women’s magazines views of beauty
• the political, campaigning aspect of the magazine challenges social and cultural expectations of women as emotional and passive
• articles on transitioning challenge the concept of binary gender choices
• the construction of femininity can still be read as just another form of beauty – the natural, artisanal construction clearly representing a particular aspect of the culture
• the topics covered also include fashion and beauty, reflecting traditional roles of women in society

immediately uses analysis (as required by the question) of the cover of Oh Comely as evidence of its challenge to social and cultural contexts. This argument is further reinforced through a definition of the target audience. Further evidence for this argument is provided through a discussion of the representations constructed in the magazine but, crucially at Level 5, this argument is problematised, demonstrating the ability of the student to make judgements and draw conclusions.