Use institutionalised strategies for keeping print popular
Only a few members of staff
The EDITOR, Lisa Skyes, spent further stints at Hearst Magazines UK, working as a deputy editor of coast magazine
SEMIOTICS AND MEDIA LANGUAGE:
Short hair signifies lady on front cover could be gender neutral
Army looking jacket signifies strength
Oh Comely uses a deliberately alternative design to other magazines aimed at young women and this is evident from the front cover and throughout the magazine.
AUDIENCE:
Social Media Reach: 100,000
Readers Per Issue: 25,000
Average Age of reader: 27
Sold through independents, WHSmith and international outlets
Target Market is young women
GENRE AND NARRATIVE:
The magazine articles uses a Todorov Narrative structure
LEVI STRAUSS:
Gender opinions are built from society
The magazine says that that gender is a spectrum (person on front cover etc)
Magazine challenges ideas that gender is a binary notion
JUDITH BUTLER
DAVID GAUNTLETT:
Oh comely supports gauntletts theory
The magazine reflects gender fluidity
The magazine’s target market are young millemials, this supports guantlett’s theory as he says identity is becoming more fluid
There is a limited variation in age representation
The magazine is attempting to create a tolerance to identity being fluid
The magazine needs it’s audience to understand identity in order for it to be successful
STUART HALL:
Oh comely has a range of content provided for many different readers
Allows readers to submit content to be printed into the magazine too
This shows that it is an open text
There is no fixed story etc
BELL HOOKS:
On the cover there are clear connotations of hook’s feminist theory
‘It is important that women tell their own stories’
This is seen in the subtitle ‘words of hard-won wisdom’
FEMINISM AND THE WAVES:
Oh Comely fits into the FOURTH wave of feminism
There is a definite objective of female empowerment.
The magazine is very body positive which isn’t seen in media at all
Magazine’s use is to develop awareness of feminism and female empowerment
RESPRESENTATIONS:
Representing femininity, with the focal point being creativity
Women being strong, powerful and inspiring
Feminist, Van Zoonen suggests that females are sexualised and objectified but in Oh Comely they are given power.
Magazine challenges stereotypes
They don’t show the women in a sexualising way
Use candid, medium shot images in which the women are covered up moderately
Rather than overly sexualising images of the women where they are only wearing a bikini
