Comely is a word used to describe someone as good looking and attractive- however not in an objectifying way
Owned by iceberg press
The magazine is very feminine and aimed towards women to start to get to know themselves rather than wanting to be someone else.
Displayed, but not in a sexual way
Cover features strong words such as power, wisdom and strong- which are often not associated with women, especially in/on magazines
Could be considered radical, as not presenting women as objects to be desired (the male gaze)
Common them in the magazine is to inform and empower as opposed to men’s health in which you are constantly presented a constructed reality by big corporations in order to sell you things, such as the idea that men and women must look certain ways such as men being strong and women using makeup to look attractive. THIS MAGAZINE IS THE OPPOSITE (throughout the whole magazine*****)
Only publish once every 2 months – shows that the producers are less bothered about gaining sales and more bothered about the quality and high minded content that benefits the reader
Absence of men throughout
Plain layout with just photos and the relevant articles- no flashy logos or design features
All images of women are natural, with them wearing somewhat casual clothes without any promiscuous or suggestive angles that could objective them. Furthermore, another oh comely volume 24 edition1 features a woman with a diabetes CGM monitor on her arm.
98% of readers female
editor is Lisa Sykes-used to work for Hearst UK (owns men’s health)
Features no adverts, but briefly mentions how you can subscribe in a friendly way- merely just suggesting without using aggressive buzzwords
conventional stereotype of women used to be house wives, passive, little opinions and personality, living in a patriarchal world
challenges the 2 step flow theory in which opinions flow from mass media, to opinion leaders, then onto the wider population as it does not present any opinions- it just presents you with these empowering stories about women- to do with their lives and their stories.
