‘Oh is a reimagination of Oh Comely magazine and is still a place to meet new people, hear their stories and hopefully leave you looking at life a little differently. And every issue will still have beautiful photography and illustration at its heart’, from the magazine’s website.

• An alternative magazine, niche target audience
• A part of a development in lifestyle and environmental movements

The editor is Lisa Sykes, who used to work at Hearst UK.

She says “We didn’t like the fact that print dying was becoming a self fulfilling prophecy”.

It is a feminist magazine with a niche audience. The women who feature in it are not sexualised, and so it is an unconventional print product.

The first issue was created in 2010, with the final one published in September 2021. The company (Iceberg Press) went bankrupt due to COVID-19.

Makes 6 copies a year – every 2 months

The average age of its audience is 27, and 98% of its readers are female.