‘Oh is a reimagination of Oh Comely magazine and is still a place to meet new people, hear their stories and hopefully leave you looking at life a little differently. And every issue will still have beautiful photography and illustration at its heart’, from the magazine’s website.

• An alternative magazine, niche target audience
• A part of a development in lifestyle and environmental movements movements
• Average age of 27 and 98% female readers ABC1 demographic
• Owned by Iceberg Press (Lisa Sykes), a strictly print independent small publisher based in London ran by a small number of people.
• The publisher also only publishes one other title The Simple Things
• Created by the publisher to ‘bridge the gap between the m,
• 100k followers on social media
• 25k readers for each issue
• Sold by independent retailers, WHSmith and international outlets
• ‘published without the financial support of a large corporation or institution in which the makers control publication and distribution…’independent’

Focus on women as speaking out and female empowerment. No focus on appearance, the model has short hair and is wearing clothes that cover her and is posing in a neutral way where there is a focus on her face with natural makeup. No focus on anything to do with appearance such as makeup, clothes, diet etc instead ‘stories, film, music’. Although conventional features of femininity such as she is wearing makeup and jewellery. ‘Comely’ is an archaic word meaning pretty or attractive, not in a sexual way.

Words shown in the front cover ‘power’, ‘hard won’, ‘strong’, radical as women in media are shown conventionally as quiet, weak and passive.

Positive representation of women of different backgrounds (refugees) shown in a positive light, images of them smiling etc. careers such as women in STEM (a woman shown as a CEO of a tech company) as that is challenging stereotypes that women are not very tech literate but this woman is in fact CEO of a tech company.

More masculine representation of women, challenging society’s representation of women.

Positive representation and representation of women who have different body sizes e.g. plus size, woman wearing a headscarf that is rarely seen in conventional media. Positive representation of African/Middle Eastern women campaigning about FGM that is not to do with poverty, terrorism, war.

Men’s Health focuses on what men can become, Oh Comely focuses on what women are.