In a digital world, print magazines have little appeal, this is shown through magazines such as Men’s Health having digital versions that people can read online. Furthermore, the front cover of Men’s Health magazine

I believe that Men’s Health does not challenge the social and cultural context in which it was created and is a reactionary magazine. I see this in the dominant signifier of Vin Diesel in the middle of the page, posed in a manner that shows off his muscles. Furthermore his body has been clearly altered, possibly in photoshop, which can be seen in the colour of his arms and how much darker they get as you go down his body. The clothes that he is wearing are also tight fitting which helps to show his muscles to the audience. When people read a Men’s Health magazine they would expect the “perfect man” to be on the front cover to show what the perfect man would look like. This is also similar to the score CSP which also has a dominant signifier of the “perfect man” as the main selling point, showing that little to no progress has been made in challenging the social and cultural beliefs that people have of men. Vin Diesel signifies what people would want to become when they read this magazine. All of the text on the front page is either black or different shades of blue, which are typically associated with masculinity and the male gender. Vin Diesel is shown again in the editor’s letter, with the text “Diesel’s slant is one to aspire to” which again tells audiences that they should be like him. George Gerbner’s Cultivation Theory states that people who consume media often are more susceptible to the messages in said media, so Men’s Health showing Vin Diesel multiple times throughout the magazine and stating that he is “one to aspire to” sends the message to audiences that Vin Diesel is the standard for all men. On page 101 there is an article about a 69 year old marathon runner which is radical