key terms –

dominant signifier = vin diesel on the front cover of the magazine

dominant ideology = Body image

The blue background is associated with male stereotypes, a traditional boy colour

reactionary representation = A heterosexual man and what society expects on him .

negative stereotype = this creates a negative stereotype to men having to be seen as strong and loose weight

Laswell’s module applied

Sender: Men’s health’s is one of the largest men’s magazine and is aimed mainly at “manly” men

says what: The brand of the magazine called ‘Men’s Health’ aimed for active men who want a better control on their physique / appearance to impress society.

what channel: Men’s health is a print lifestyle magazine and can also be accessed on their website and social media.

to whom: Aimed at men who are ‘sporty’ or active. If a man wants motivation to get into shape then the magazine provides infomation on loosing weight to get that ‘perfect body’

what effect: Selling the magazine to their target audience through shops, website or social media.

semiotics:

Iconic sign: The bold text tells you what you can find inside of this magazine issue. It all relates to loosing weight fast

indexical signs: The only image is the dominant signifier placed right in the middle. The muscles relates to the text and the magazine.

symbolic sign: The magazines colour theme is mostly blue which is seen as a stereotypical colour for men, influences them to buy the magazine. Big bold texts all about loosing weight “demolish junk food cravings” and “Blast body fat”. The dominant signifier, vin diesel, is positioned in the middle showing off his muscles.

Men’s health magazine had an average monthly reach of around 1.8 million individuals in the UK between 2019 to 2020

The ages of people who buy this magazine between 2019 to 2020 were 15 years and above and could potentially be harmful for young teenagers because they feel this is how they should look like and that the magazine would help them with their goal to looking muscular.

The media chooses how people should look like. By adding a celebrity to the front page of their magazine it influences young people to buy and read it.

Mens health is owned by by hearst who own 40 different companies founded in 1887.

hegemony – the set of ideas that dominate within society, these ideas are usually formed by those groups who have power

Steve Neale: Genre theory –

Stuart hall:

start:

Men’s health magazine is a lifestyle magazine that is aimed for ‘active’ men who are interested in sports and wanting help to loose weight. The magazine is owned by Hearst corporation who own 40 different companies and were founded in 1887.On the front page of the magazine is the dominant signifier, vin diesel, who is a famous actor. He is positioned in the centre on the front page to grab the audiences attention along with the bold texts that all relate to loosing weight which you can find inside the magazine. The symbolic sign on the front page is the magazines colour theme of blue which is seen as a stereotypical colour for males which influences men to buy the magazine. Stuart halls representation theory points out that hegemony sets the ideas that dominate society .Big bold texts all about loosing weight “demolish junk food cravings” and “blast body fat”. reactionary representation can be seen on the front of the magazine is a heterosexual man and what society expects of him.

Laswell’s module applies in this case the sender: Hearst communications is the sender. Men’s health is one of the largest men’s magazine and is aimed mainly for ‘manly men’. says what: the brand of the magazine called ‘men’s health’ aimed for active men who want a better control on their physique /appearance to impress society. what channel: is a print lifestyle magazine and can also be accessed on their website or social media. to whom: aimed at men who are ‘sporty’ or active. This magazine is viewed as reactionary because the front page relates to what you can find inside, for example if you turn to page 178 – 179 the double spread features another heterosexual man who is demonstrating some exercise .If a man wants motivation to get into shape then the magazine provides information on loosing weight to get that perfect body. what effect: selling the magazine to their target audience through shops, website or social media. Stuart hall suggests that

Men’s health magazine had an average monthly reach of 1.8 million individuals in the UK between 2019 to 2020. The ages group that were buying the magazine we 15 years old and above which could potentially be harmful for young teenagers because they may feel like this is how they are supposed to look like and that the magazine would help them with their goal to look muscular.