Dominant signifier– Vin Diesel (man) Ideology of alpha male Character oppositions often recognised for manly features e.g. strength.

Reactionary cover- attractive person, fits to the stereotype of a male.

Use of capital letters, exclamation marks, dark colouring e.g ‘Blast body fat!’ connotation that you must not be fat. Emphasises what men should want for their bodies.

Language – slay, demolish, fast, stronger, blast