– dominant signifier – vin diesel famous actor, appeal to men

– male representation– talks about men and has different men throughout

– reactionary representation – heterosexual man and what is expected in society

– colour of text is in traditional boy colours

–radicle as it is talking about men’s mental health

laswells modle appilied:

sender – hearst communication mens magazine

says what – a brand for active, successful professional men who want greater control over their physical, mental and emotional wellbeing

What Channel – print through lifestyle magazine and online on their website and social media sites.

to whom – active, successful professional men who want greater control over their physical, mental and emotional wellbeing, ‘educated men with families’ as the media kit states

with what effect- sell them to your audience

Lazarsfelds link to men’s health:

this links to his theory as with the front page of the magazine, there is an opinion leader on the front, Vin Diesel, who people will agree with as they actively choose to follow and listen to people who have the same ideas and morels of them and so people who agree with what he is presenting in the magazine are more likely to read the magazine.

Uses and gratifications applied to mens health:

looks at how especially online the pages that the consumers spend the most time on will be what they want, and they will profit of this as they will continue to show you similar ads to sell more of the products.

on the consumer profile, they have an audience of successful professional men who want greater control over their physical, mental and emotional wellbeing so they will play off this and show ads which are related to the kind of things they have an interest in and will more likely spend money on products as they are tailored to what they have an interest in.

Stuart Hall Applied:

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dominant readings –

negotiated readings – both sides of the argument can be taken into account as they may want to lose weight and use a detox however not all those who want to lose weight through that way so they may disagree with the message.

oppositional readings- not everyone who purchases the magazine will want to do a detox to lose weight and so there could be a more cynical meaning behind it