– dominant signifier – vin diesel famous actor, appeal to men

– male representation– talks about men and has different men throughout

– reactionary representation – heterosexual man and what is expected in society

– colour of text is in traditional boy colours

–radicle as it is talking about men’s mental health

laswells modle appilied:

sender – hearst communication mens magazine

says what – a brand for active, successful professional men who want greater control over their physical, mental and emotional wellbeing

What Channel – print through lifestyle magazine and online on their website and social media sites.

to whom – active, successful professional men who want greater control over their physical, mental and emotional wellbeing, ‘educated men with families’ as the media kit states

with what effect- sell them to your audience

Lazarsfelds link to men’s health:

this links to his theory as with the front page of the magazine, there is an opinion leader on the front, Vin Diesel, who people will agree with as they actively choose to follow and listen to people who have the same ideas and morels of them and so people who agree with what he is presenting in the magazine are more likely to read the magazine.

Uses and gratifications applied to mens health:

looks at how especially online the pages that the consumers spend the most time on will be what they want, and they will profit of this as they will continue to show you similar ads to sell more of the products.

on the consumer profile, they have an audience of successful professional men who want greater control over their physical, mental and emotional wellbeing so they will play off this and show ads which are related to the kind of things they have an interest in and will more likely spend money on products as they are tailored to what they have an interest in.

Stuart Hall Applied:

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dominant readings –

negotiated readings – both sides of the argument can be taken into account as they may want to lose weight and use a detox however not all those who want to lose weight through that way so they may disagree with the message.

oppositional readings- not everyone who purchases the magazine will want to do a detox to lose weight and so there could be a more cynical meaning behind it

	What do you know about	what meanings or understandings do you have of their ideas?
Lasswell	Hypodermic model: People are passive consumers of media. Harold Lasswell wrote “subtle poison, which industrious men injected into the veins of a staggering people until the smashing powers knocked them into a submission.	There are 2 types of consumption active and passive. Passive is receiving media such as watching the news. Active is looking for a specific type of news
Lazarfeld	Paul Felix Lazarsfeld, conducted large scale studies of the effect of communication through mass media on society, on voting behaviour. he developed the two-step-flow theory of communication. He directed a study into the decision making process of voters. His team interviewed 600 people from the state of Ohio and documented the psychological and social factors.
Uses and Gratification
Stuart Hall	Jamaican-born British sociologist and cultural theorist. He was the founder of the influential “new left Review”( British bimonthly journal of ideas covering world politics, economy, and culture). He has a Representation theory. its important because culture is always formed through meaning and language. 1.Dominant 2.Negotiate 3.Opposition Stuart hall says these are the 3 ways people can interpret something from the media.
George Gerbner	Cultivation theory: The media influences our ideas and opinion. IN the first instance, reception theory, suggests that exposure to reinforced messages will influence our ideas, attributes, and beliefs.
Clay Shirky	Who believes that Gerbners ideas are no long applicable to contempory modes of media consumption.
Henry Jenkins	Who beliees that modern audiences
David Gauntlett

Dominant signifier– Vin Diesel (man) Ideology of alpha male Character oppositions often recognised for manly features e.g. strength.

Reactionary cover- attractive person, fits to the stereotype of a male.

Use of capital letters, exclamation marks, dark colouring e.g ‘Blast body fat!’ connotation that you must not be fat. Emphasises what men should want for their bodies.

Language – slay, demolish, fast, stronger, blast