Hearst publishing is a multinational conglomerate which publishes men’s health and a range of other fashion and lifestyle magazines. Developments in new technologies mean that many of their brands are now online as well as in print.

Hearst owns newspapers, magazines, television channels, and television stations such as the san Francisco chronicle, the Houston chronicle , cosmopolitan and esquire.

The company was founded by William Randolph Hearst.

Hearst is a leading global, diversified information, services and media company with operations in 40 countries.
has major interests such as
– Financial services leader Fitch group.
– Hearst Health (group of medical information and services businesses)
– Hearst transportation, including CAMP systems international, major provider of software solutions for managing maintenance of jets and helicopters
– Ownership in cable television networks such as A&E

The men’s health magazine had an average monthly reach of around 1.8 million individuals in the united Kingdom from April 2019 to march 2020.
The reach was lower among households with children.

WHO = Hearst communication, men’s health, editor – Morgan Rees
SAYS WHAT = They want greater control over their physical and mental lives
CHANNEL = print through lifestyle magazine, also online (website)
TO WHOM = Active men, professional men and educated with families.
WITH WHAT EFFECT = To sell magazines.

The men’s health magazines are lined to Paul Lazarsfeld as the audience consumes the magazine as a product are passive. This means they are passively consuming the information on the magazine.

what uses and gratification

You can see escapism on the Hugo boss advert as the consumer will use this magazine to escape and get away. It gives the consumer self confidence, stability and self-esteem, by using the same product that the influencer/celebrity is shown to be represented alongside the product.

• Dominant
• Negotiate
• Opposition
  Stuart hall says these are the 3 ways people can interpret something from the media.

If you are dominant, you would accept the features and meaning behind the men’s health magazine.

If you are negotiated, the u see two sides towards and you understand the meaning behind it but also see the consequences of it, such as men feeling pressure to now look like the man on the front cover.

If you have a oppositional view, you don’t see the purpose of the men’s health magazine and wouldn’t sell you.

People that view the media on a person, influencer or world leader don’t have their own personal view on them due to how the media represents them. The media chooses how those people are viewed to the audiences that watches it. Even though those audiences haven’t spoken to or actually met that person in real life.

George Gerbner
cultivation theory:
the media influences our ideas and opinion. IN the first instance, reception theory, suggests that exposure to reinforced messages will influence our ideas, attributes, and beliefs