Mens Health magazine average age of consumers have been displayed on a demographic graph that shows the ages of the readers from April 2019 to March 2020:

• The most common age is adults aged 15+
• 365 woman
• 519 adults aged 15-34
• 554 adults aged 35+
• 391 readers with households with children

On the ABC website they have created a circulation analysis stating how readers have consumed their Men’s Health magazines dating from January to December 2021:

• 21,871 paid single copies
• 66,428 paid subscriptions
• 338 paid multiple copies
• 0 membership copies
• 1,174 free copies

Also, the data shows that nearly 75% of the sold products have been print copies compared to 25% being digital copies

Men’s Health magazine had a joint ownership in from 2012 – 2017 with Hearst and Rodale owning it. Also, from 2000 – 2011 Men’s Health was owned by Natmag Rodale

Hearst (owners of Men’s Health) own a gender opposite magazine named Woman’s Health which has a very similar style as Men’s Health but uses stereotypical colours like pink to attract and gain woman consumers. The Woman’s Health magazine also includes a dominant signifier of an attractive model which creates the same idea of ‘if you read this magazine you will look like this’.

Hearst

• Men’s Health is owned by Hearst who own many other companies such as: NetDoctor, Lenny Letter, Delish (25% owned)
• Hearst is a media company founded on March 4 1887
• Hearst own many different consumer magazines other than men’s health. Most other magazines they own are based on woman’s interests with magazines such as, Woman’s Health, Good Housekeeping, Best

• 

Front page:

• Dominant signifier – Vin Diesel – known in fast and furious (movie with target audience for men)
• The page is reactionary, as it can be argued to support the typical view of strong, independent men
• The font is in bold which can come across as stronger and more masculine
• The common use of the colour blue links to masculinity (stereotypical colour for men)
• The posture and stance of Vin Diesel is very masculine by displaying his muscular features
• Vocabulary used is related to fitness and states the product is for ‘men’
• Gives the idea to men that by reading this magazine makes you look like Vin Diesel