Hearst publishing is a multinational conglomerate which publishes men’s health and a range of other fashion and lifestyle magazines. Developments in new technologies mean that many of their brands are now online as well as in print.

Hearst owns newspapers, magazines, television channels, and television stations such as the san Francisco chronicle, the Houston chronicle , cosmopolitan and esquire.

The company was founded by William Randolph Hearst.

Hearst is a leading global, diversified information, services and media company with operations in 40 countries.
has major interests such as
– Financial services leader Fitch group.
– Hearst Health (group of medical information and services businesses)
– Hearst transportation, including CAMP systems international, major provider of software solutions for managing maintenance of jets and helicopters
– Ownership in cable television networks such as A&E

The men’s health magazine had an average monthly reach of around 1.8 million individuals in the united Kingdom from April 2019 to march 2020.
The reach was lower among households with children.

WHO = Hearst communication, men’s health, editor – Morgan Rees
SAYS WHAT = They want greater control over their physical and mental lives
CHANNEL = print through lifestyle magazine, also online (website)
TO WHOM = Active men, professional men and educated with families.
WITH WHAT EFFECT = To sell magazines.

The men’s health magazines are lined to Paul Lazarsfeld as the audience consumes the magazine as a product are passive. This means they are passively consuming the information on the magazine.

what uses and gratification

You can see escapism on the Hugo boss advert as the consumer will use this magazine to escape and get away. It gives the consumer self confidence, stability and self-esteem, by using the same product that the influencer/celebrity is shown to be represented alongside the product.

• Dominant
• Negotiate
• Opposition
  Stuart hall says these are the 3 ways people can interpret something from the media.

If you are dominant, you would accept the features and meaning behind the men’s health magazine.

If you are negotiated, the u see two sides towards and you understand the meaning behind it but also see the consequences of it, such as men feeling pressure to now look like the man on the front cover.

If you have a oppositional view, you don’t see the purpose of the men’s health magazine and wouldn’t sell you.

People that view the media on a person, influencer or world leader don’t have their own personal view on them due to how the media represents them. The media chooses how those people are viewed to the audiences that watches it. Even though those audiences haven’t spoken to or actually met that person in real life.

George Gerbner
cultivation theory:
the media influences our ideas and opinion. IN the first instance, reception theory, suggests that exposure to reinforced messages will influence our ideas, attributes, and beliefs

Hearst – Hearst is a leading global, diversified information, services and media company with operations in 40 countries. A major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; 33 television stations; 24 daily and 52 weekly newspapers; digital services businesses; and nearly 260 magazines around the world.

We are committed to fairly and fully reflecting diversity everywhere Hearst operates, fostering equity and respect and continuously expanding our efforts. Reporting on important issues and elevating diverse voices moves us forward.

Hearst, is an American multinational mass media and business information conglomerate based in Hearst Tower in Midtown Manhattan, New York City.

Monthly reach of Men’s Health magazine in the united kingdom from April 2019 to March 2020, by demographic group

Adults 15+	1,816
Men	708
Women	365
Adults 15-34	519
Adults 35+	554
Households with children	391

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Relates to Steve Neal as they have talked about the subject to reflect on world effects and the needs of audience.

Hearst Communications, Inc., often referred to simply as Hearst, is an American multinational mass media and business information conglomerate, It owns 50% of the A&E Networks cable network group. With a mass media conglomerate owning the production of men’s health

mens health 5 step

1. who (sender) – Hearst communications Richord Dorman

2. says what (message) – give men control over physical mental and emotional lives

3. channel (medium) – print magazine, website, socials

4. to whom (receiver) –

Mens Health magazine average age of consumers have been displayed on a demographic graph that shows the ages of the readers from April 2019 to March 2020:

• The most common age is adults aged 15+
• 365 woman
• 519 adults aged 15-34
• 554 adults aged 35+
• 391 readers with households with children

On the ABC website they have created a circulation analysis stating how readers have consumed their Men’s Health magazines dating from January to December 2021:

• 21,871 paid single copies
• 66,428 paid subscriptions
• 338 paid multiple copies
• 0 membership copies
• 1,174 free copies

Also, the data shows that nearly 75% of the sold products have been print copies compared to 25% being digital copies

Men’s Health magazine had a joint ownership in from 2012 – 2017 with Hearst and Rodale owning it. Also, from 2000 – 2011 Men’s Health was owned by Natmag Rodale

Hearst (owners of Men’s Health) own a gender opposite magazine named Woman’s Health which has a very similar style as Men’s Health but uses stereotypical colours like pink to attract and gain woman consumers. The Woman’s Health magazine also includes a dominant signifier of an attractive model which creates the same idea of ‘if you read this magazine you will look like this’.

Hearst

• Men’s Health is owned by Hearst who own many other companies such as: NetDoctor, Lenny Letter, Delish (25% owned)
• Hearst is a media company founded on March 4 1887
• Hearst own many different consumer magazines other than men’s health. Most other magazines they own are based on woman’s interests with magazines such as, Woman’s Health, Good Housekeeping, Best

• 

Front page:

• Dominant signifier – Vin Diesel – known in fast and furious (movie with target audience for men)
• The page is reactionary, as it can be argued to support the typical view of strong, independent men
• The font is in bold which can come across as stronger and more masculine
• The common use of the colour blue links to masculinity (stereotypical colour for men)
• The posture and stance of Vin Diesel is very masculine by displaying his muscular features
• Vocabulary used is related to fitness and states the product is for ‘men’
• Gives the idea to men that by reading this magazine makes you look like Vin Diesel