The School of life presents a video of ‘How to be a man’. In it they present the cool man and the warm man, while not an academic theory it is possible to identify these two representations in men’s health

Cool man- Vin Diesel

Warm man- Philip Howells

the difference in, pose, physical features and appearances in magazine. You can see Men’s Health presented Vin Diesel more because he is already known by many as ‘the cool man’.

About Men’s Health

MensHealth.com averages 118 million views a month

In 2004, Men’s Health began putting celebrities and athletes on the cover

Largest audience of the Men’s Health magazine from April 2019 to March 2020 are adults over the age of 15 with a total of 1,816 and the second largest audience were men with 708 results. The least amount of audience was within women although 365 women bought the product. The reach was lower among households with children, with 391 thousand readers from this demographic reached by the print title or its website during this period.

• Men’s Health is the largest men’s magazine brand and the number one source of information for and about men.
• Has 25 print editions in 35 countries around the world.
• 21 million readers across its social and digital platforms.
• Women’s Health gained 7,239 more copies sold than Men’s Health which was 89,111 and Women’s Health which was 96,350.

per issue 74% of copies are print while the other 26% is digital

per issue 85% of copies go to UK & Rol

Hearst

• Men’s Health is owned by Hearst who own many other companies such as: NetDoctor, Lenny Letter, Delish (25% owned)
• Hearst is a media company founded on March 4 1887