Semiotics – The man who is in the front cover is the signifier as he is the largest object in the front cover, the signification of him is that he is strong and manly, he is also an icon as its not the real vin diesel. The man is connotating that if u want to look like him, you have to read the magazine.

Narrative –

Print Language – The magazine is reactionary because there is a strong guy which people typically accept as its a fitness magazine, the colours are also blue which indicates it to be a boys / mans magazine backed up by the masthead.

Genre – The genre this fits into would be what its like to be a Man and it includes similar features that relate to being a Man.

Representation – The dominant signifier seems to have a collective identity as he seems to represent the whole group of men.

The school of life video, how to be a man presents the ‘cool man’ and the ‘warm man’ this links to Gauntletts notion that identity is fluid and negotiated. Although this is not a theory we can see examples of the ‘cool man’ and the ‘warm man’ in men’s health

For instance, on page 1 you will see the cool man, who is vin diesel. And on page 101 you will see the warm man who seems to be a lot more frail and older than the first man

Lasswells Model –

• Sender – Hearst Communications
• Says what – Get greater health over your physical, mental and emotional lives of a man.

Stuart Hall (Representation) –

Dominant – is the fact that the audience accepts and decodes the message the way the producer intended it to be.

Negotiated – For example in GTA you may be willing to negotiate your identity by killing people in the game and robbing people, but do not agree with those morals in real life.

Opposition – you wouldn’t see a purpose of the men’s health magazine and wouldn’t sell to you.

The media chooses how things and people are represented, usually by the higher ups which reflect their values and identities. They do this through stereotyping and choosing whether they want to reflect what’s going on in a positive or negative way (eg. Brexit, one paper may say its good, the other bad)

George Gerbner – Found that heavy viewers of news were more likely to overestimate crime rates and risk of personal exposure to crime and underestimate the safety of their neighbourhoods which is called the World Mean Index.
Mainstreaming – The more mainstream media that we consume the more “mainstream” we become.

Clay Shirky – Believes that Gerbners ideas are no longer applicable to contemporary models of media consumption