I will produce the front cover and a double page spread of a newspaper called ‘News Of Jersey’. My design for both newspaper products will be completed on Adobe InDesign and my campaigns on Adobe photoshop and will follow the Jersey Evening Post as the style model as I believe it is eye catching, professional and has a neat layout. This newspaper will be created with the intended audience being all ages particularly targeting those of the local area and my front cover story will cover the heatwave that occurred in Jersey during the early summer months. The story covered will not represent or include any political views, making it neither right-wing or left-wing. I believe this allows a wider audience to be able to be reached as it does not cause offense or disagreement.

My NEA will be created to reflect the the theories of semiotics. The dominant signifier on my front cover will be a beach and I will feature animals on the additional double spread which I think will be reactionary, as it shows the recent heatwave and dangers it can cause which the audience will drawn in by. I intend to include an image of a dog, which I will include on the double page spread will allow a guilt appeal towards audiences .

My newspaper will focus on soft news concerning the environment and animals which is current. My double page spread will highlight the issues of pet owners not caring for their animals during the heatwave well enough, exposing them to danger. I think this is a good story due to it being current and spreading awareness. The double page spread will contain six original images, which I will capture before beginning the work.

Additionally, I will create three promotional flyers. These flyers will highlight the same issue of animals and the heatwave to match my double page spread. I intend to make all three flyers eye-catching and informative using a range of blue and orange colours to match the theme of summer. All flyers will contain original images I will capture myself. I will base all flyers to have been created by the charity ‘Jersey Dog Association’ to provide more legitimacy, enhancing importance.