| What do you know about | What meanings or understandings do you have of their ideas? How can you apply their ideas to the CSPs? | |
| Noam Chomsky | The 5 filters of mass media – Structures of ownership, role of advertising, links with “The Establishment”, Diversionary tactics and Uniting against a “Common Enemy” | Newspapers such as “Daily Mail” or “The i” ‘use’ these filters for profit – the motive of media – i.e. The Daily Mail will make powerful people look good in their newspapers. |
| James Curran | “Media enables viewers to plug into different views and different perspectives” “The professional media sector occupies a space wholly independent on the state and the market”. Wrote a book about how the media landscape has fallen under the control of a handful of global media conglomerates whose main goals are profit and reflects on contemporary concerns relating to digital media. | The Daily Mail and The i are both owned by the Daily Mail General Trust despite the newspapers having differing views (The i is more left wing/neutral and the Daily Mail is more right wing) This shows that the DMGT are gaining profit from both left wing and right wing audiences. |
| Habermas | The public sphere | With the rise of newspapers it introduced widely available information that wasnt available before. Which people could either agree or disagree with, and this created an arena of public debate. |
