| What do you know about | What meanings or understandings do you have of their ideas? How can you apply their ideas to the CSPs? | |
| Noam Chomsky | The 5 filters of mass media – Structures of ownership, role of advertising, links with “The Establishment”, Diversionary tactics and Uniting against a “Common Enemy” | Newspapers such as “Daily Mail” or “The i” ‘use’ these filters for profit – the motive of media – i.e. The Daily Mail will make powerful people look good in their newspapers. |
| James Curran | “Media enables viewers to plug into different views and different perspectives” “The professional media sector occupies a space wholly independent on the state and the market”. Wrote a book about how the media landscape has fallen under the control of a handful of global media conglomerates whose main goals are profit and reflects on contemporary concerns relating to digital media. | The Daily Mail and The i are both owned by the Daily Mail General Trust despite the newspapers having differing views (The i is more left wing/neutral and the Daily Mail is more right wing) This shows that the DMGT are gaining profit from both left wing and right wing audiences. |
| Habermas | The public sphere | With the rise of newspapers it introduced widely available information that wasnt available before. Which people could either agree or disagree with, and this created an arena of public debate. |
Daily Archives: September 29, 2022
Filters
| What do you know about? | What meaning or understanding do you have to their ideas, how can you apply to CSP? | |
| Noam Chomsky | -Five filters of the mass media machine -Structure of ownership, the role of advertising, links with the establishment, divisionary tactics, uniting against a comment enemy. | -Chomsky explains how propaganda and systemic biases function in corporate mass media. The model seeks to explain how populations are manipulated and how consent for economic, social, and political policies, both foreign and domestic, is “manufactured” in the public mind due to this propaganda. -Using the 5 filters; >1: Mass media conglomerates owning multiple newspaper brands via vertical or horizontal integration >2: Advertisement supposedly selling us a product in reality we are the product, adverts buy our attention. 3>: Media distributors are in debt with those in power so majority write for them. >4: Those that go against will be discredited or pushed to the margins. >5: |
| James Curren | Distribution and media regulation. | |
| Habermas | Created the theory of the public sphere. | -The theory that the public sphere which was public debates and discussions about many diversing ideaologies turned into a priavte sphere where people believe false news or everything tyhey read failing to understand |
| David Gauntlet | fluidity of identity: constructed identity- changed and altered throughout experienced collective- specific groups such as ethnicity. negotiated identity- fluidity- an identity that has the potential to be changed and shaped frequently in many directions. | |
| Lasswell | Passive consumption model, (who, says what, through what channel, to whom, with what effect) Adapted by Shannon and Weaver adapted adding, noise, feedback, communication. | To apply it to the passive people to get more attention from viewers who won’t think about what they’re buying. Who: Hearth CFO Men’s health. Says what: see media pack Channel: online, print, socials. To whom: active men who persue a healthy lifestyle. Why: To sell magazines |
| Lazarfield | filtered through influential opinion leaders who interpret a message and first and then relay them back to the mass audiences. Step Flow Model. | |
| Uses and Gratification | -information / education -empathy and identity -social interaction -entertainment -escapism | |
| Staurt hall | -active consumption -“Reconstruction Work: Images of Postwar Black Settlement”, – | For Hall, culture was not something to simply appreciate or study, but a “critical site of social action and intervention, where power relations are both established and potentially unsettled” Page 94 95, dominant: the men want to be fit and active and to gain muscle and agree these foods are the best to bulk — nothing has a representation until the media represents it to try and create a fixed meaning to which the audience can argue against; for example people being perceived as trouble makers from repeated stereotypes of them represented in the media to which using Hall’s receptive theory we can go the three ways, eg.. negotiated |
| George Gerbner | television programming and how these changes affect viewers’ perceptions of society. mean world syndrome to describe the fact that people who watch large amounts of television are more likely to perceive the world as a dangerous and frightening place.[8] | Mainstreaming: the excessive consumption of media products the more you will conform to the medias ideologies,,, eg. mens health- no other than Christianism presented, mostly men, mostly white, mostly middle aged, abled body people. Shirkley: disagrees by saying modern day has the end of the audience theory- society have become more active and fragmented as apposed to passive consumption of what the media puts out. |
revison
| what do you know about | what meaning or understandings do you have of their ideas? How can you apply their ideas to the CSPs | |
| Noam Chomsky | He published a book called ‘the manufacture of consent’. He came up with the theory called ‘propaganda theory’ | Chomsky’s theory can be applied to the newspaper for rules and regulation. Their a 5 filters of mass media,1: Structures of ownership is a part of bigger conglomerates with an endgame profit. part 2: To earn money by profiting of the product. 3: |
| James curren | Published a book about the liberal free press and he writes about diversity of ownership, participation, representation and consumption . The three key questions about the relationship between media and society “how much power do the media have” “what is the relationship between media and power in society” “who really controls the media” | |
| Jean Seaton | ||
| Jurgen Habermas | Habermas came up with the public sphere. In its ideal form, the public sphere is the arena where citizens come together, exchange opinions regarding public affairs, discuss and deliberate ideas | |
| Semiotics | sign code convention dominant signifier anchorage | Pierce Bathes |
| Representation | ||
| Audience | is a key topic, lots of different people and terms to know, like: Stuart hall Laswell Lazarfeld | |
| Feminist critical thinking | ||
| postcolonialism | ||
| narrative theories | ||
| genre | ||
| key terms for industry and business | ||
| PSB public service broadcasting | ||
| C.S. pierce | symbolic signs indexical signs iconic signs | |
command words
Describe: To say or write what someone or something is like without explaining why.
Compare: Finding a difference between two things through similarities and differences.
Evaluate: Describe the benefits and or drawbacks of ideas with an explanation of why with the backup of evidence.
Analyse: Explain in close detail to achieve an accurate representation of something.
Knowledge: Vague outline of an idea or concept.
Understanding: To be able to apply knowledge to different situations as you have deeper knowledge about the idea or concept.
statement of intent
I will produce the front cover and a double page spread of a newspaper called ‘News Of Jersey’. My design for both newspaper products will be completed on Adobe InDesign and my campaigns on Adobe photoshop and will follow the Jersey Evening Post as the style model as I believe it is eye catching, professional and has a neat layout. This newspaper will be created with the intended audience being all ages particularly targeting those of the local area and my front cover story will cover the heatwave that occurred in Jersey during the early summer months. The story covered will not represent or include any political views, making it neither right-wing or left-wing. I believe this allows a wider audience to be able to be reached as it does not cause offense or disagreement.
My NEA will be created to reflect the the theories of semiotics. The dominant signifier on my front cover will be a beach and I will feature animals on the additional double spread which I think will be reactionary, as it shows the recent heatwave and dangers it can cause which the audience will drawn in by. I intend to include an image of a dog, which I will include on the double page spread will allow a guilt appeal towards audiences .
My newspaper will focus on soft news concerning the environment and animals which is current. My double page spread will highlight the issues of pet owners not caring for their animals during the heatwave well enough, exposing them to danger. I think this is a good story due to it being current and spreading awareness. The double page spread will contain six original images, which I will capture before beginning the work.
Additionally, I will create three promotional flyers. These flyers will highlight the same issue of animals and the heatwave to match my double page spread. I intend to make all three flyers eye-catching and informative using a range of blue and orange colours to match the theme of summer. All flyers will contain original images I will capture myself. I will base all flyers to have been created by the charity ‘Jersey Dog Association’ to provide more legitimacy, enhancing importance.