Command Word
- Describe– to represent or give an account of in words describe a picture
- Compare– Evaluate, measure or note similarities or differences
- Evaluate – to determine significance and assign some value
- Analyse– Pull something apart to look into it
- Knowledge- awareness or familiarity gained by experience of a fact or situation
- Understanding– Ability to apply knowledge
| . | What Do I Know | What do I understand/ what does it mean |
|---|---|---|
| Noah Chomsky | 5 filters of media (ownership; advertising; official sources; flak; and manufactured consent. 1) corporations often own more than u think, 2) advertisers fill the gap by making you the product, 3) those reporting and those reported are essentially one, 4) flak is when a story doesn’t work for someone in power so they will ruin your story, 5) creating a common enemy | |
| James Curran | Wrote the book “Media and Power” arguing that patterns of ownership and control are the most significant factors in how the media operate. Media is controlled by only a few companies. Quality as suffered as those involved are more profit driven. | Could reference with an example of a “news” paper which has clearly been commercialised |
| Jean Seaton | ||
| Jurgan Habermaus | public sphere, not a physical thing, public sphere- Everyone i.e where the free discussion and debate of ideas occurs private sphere- just you i.e where the free discussion and debate of ideas occurs. Brought into existence mainly by newspapers | Could be used to describe the level on which a conversation is being had (or where an issue has gone from private sphere to public sphere) |
| Semiotics | ||
| Representation | ||
| Audience | ||
| Feminist Critical Thinking | ||
| Post-Colonialism | ||
| Narrative Theories | Vladmir Propp 8 characters, hero, villian, damsel in distress, donor, helper, dispatcher, false hero, princess, | |
| Genre | Steve Neal, states that genres all contain instances of repetition and difference, difference is essential to the to the economy of the genre, Repertoire of elements, Hybrid genres, | |
| Key Terms for industry business ownership | Private Limited, Public Limited (corporations), Partnership, 1 owner (proprietorship) or Monopoly’s, Cross media ownership, vertical/horizontal integration | |
| Public Service Broadcasting | Supplied by a government organization, curran and seaton, chomsky, Habermas | Duetshland 83 is a collab between channel 5 and german psb |