command words

describe, compare, evaluate, analyse

describe- present a series of precise details about an element of the course in lots of short and sharp sentences.

compare- point out similarities and differences

evaluate- provide your opinion or verdict on whether an argument, or set of research findings, is accurate

analyse- go beyond mere explanation as you break something down into important parts and state these first before giving reasons why this could be important or what this could mean.

knowledge- having a basic view on something

understanding- being able to pick apart something an explain it.

	what do you know	what do you understand
Noam Chomsky	Chomsky’s theory proposes Universal Grammar is most active during the early biological period leading to maturity, which would help to explain why young children learn languages so easily, whilst adults find the process much more difficult.
James Curran	Curran and Seaton Curran and Seaton – power and media industries theory. Definition from OCR. A political economy approach to the media – arguing that patterns of ownership and control are the most significant factors in how the media operate
Jean Seaton	power without responsibility
Jurgen Habermas	theory of “communicative action” transformation of the public sphere the public and private sphere
David gauntlet	“Identity is complicated; everyone’s got one.” Gauntlet believes that while everyone is an individual, people tend to exist within larger groups who are similar to them. Fluidity of identity: This is the idea that someone’s identity is changeable to what they want it to be. we live in a post traditional society 1. fluidity of identity-changes a lot and adaptable. 2. negotiated identity-warping your identity to when you are doing certain things. for example are you different when you go out with your friends to going to work. 2. constructed identity- 4. collected identity	in relation to men’s health you can talk about gauntlets theory as fluidity of identity talks about adaptable identity and your wanting to adapt your self to be more like vin diesel on the front. collective identity where the magazine is based for men so when a man reads that they will think that they need to be more like that and will adapt themselves. How vin diesel is presented
Laswell	Laswell’s model of communication (also known as Laswell’s communication model) describes an act of communication by defining who said it, what was said, in what channel it was said, to whom it was said, and with what effect it was said. The Laswell Communication Model was primarily deigned to analyse mass communication. this means that people are influenced by propaganda as he was around during the world war.	In men’s health it shows vin diesel on the front cover and people look up to him so with the Laswell theory people are influenced by him and in the magazine since he is on the front cover people are going to think he is saying or
Lazarfeld	The theory of the two-step flow of mass communication was further developed by Lazarsfeld together with Elihu Katz in the book Personal Influence (1955). The book explains that people’s reactions to media messages are mediated by interpersonal communication with members of their social environment.
Uses and Gratifications	audience theory.
Gerbner (Cultivation theory / behavioural psychology)	According to Gerbner’s research, the more time spent absorbing the world of television, the more likely people are to report perceptions of social reality that can be traced to television’s most persistent representations of life and society.
Stuart Hall (theory of preferred reading)	People who make media products put ideas in their texts which they expect audiences to understand. Hall calls this a preferred reading, as this is what the producers of the text wanted them to understand. However, each audience is different, so they might understand the text completely different to what was intended.