| What do you know about | What meaning or understandings do you have of their ideas? Put another way – how can you apply their ideas to your CSP’s? | |
| Noam Chomsky | The 5 filters of mass media 1. Structure of Ownership 2. The role of advertising 3. Links with ‘The Establishment’ 4. Diversionary tatics ‘flack’ 5. Uniting against a ‘common enemy’ | The 5 strategies media companies use to gain more profit, power and benefit. |
| James Curran | All of media is handled by a handful of media conglomerates who mostly care about profit and power | For example the daily mail and the i which have opposing views but are both owned by the General Trust because they mostly care about profit and power not what’s right or wrong. |
| Habermas | The public sphere is an area in social life where individuals can come together to freely discuss and identify societal problems, and through that discussion influence political action. | |
| David Gauntlett | Fluidity of Identity Constructed Identity Collective Identity Negotiated Identity | Fluidity of identity – having the ability to change how you see yourself, the world, and your actions. Constructed identity – when you have developed a clear and unique view of yourself and your identity. Negotiated identity – when people reach agreements of “who is who” in their relationships. Collective identity – the shared sense of belonging to a group. |
| Lasswell | There are 2 types of consumption, active and passive consumption | An example of passive consumption would be scrolling through Instagram as you are not actively seeking a certain type of media, but instead asking to be fed media. And a example of active would be looking at a news outlet for further insight on some news. |
| Lazarfeld | Two step flow | |
| Uses and Gratification | There are 4 key ideas 1. Surveillance 2. Personal Identity 3. Personal Relationships 4. Diversion | |
| Stuart Hall | Stuart Hall’s REPRESENTATION theory is that there is not a true representation of people or events in a text, but there are lots of ways these can be represented. 1. Dominant 2. Negotiated 3. Opposition | Culture is defined as a space of interpretative struggle. He argued that the media not only reflects reality but also “produces” it while “reproducing” the dominant cultural order, in particular the order inherited from the Empire. The audience can interpret the piece of media in many ways, this can be based on things such as ethnicity and income etc. |
