Command Words

• Describe – to say or write what someone or something is like
• Compare – to find difference between two things
• Evaluate – to come to a conclusion and give evidence
• Analyse – to pick out key things and explain why
• Knowledge – would be an outline of an idea or concept
• Understanding – to be able to apply knowledge to different situations

	What do you know about	What does it mean to you? How do you understand it and put their ideas to CSPs?
Noam Chomsky	The five filters are: (1) ownership; (2) advertising; (3) official sources; (4) flak; and (5) marginalizing dissent. The author discusses the applicability of Herman’s and Chomsky’s propaganda model today.
James Curran	Curran and Seaton – power and media industries theory. Definition from OCR. A political economy approach to the media – arguing that patterns of ownership and control are the most significant factors in how the media operate.
Jean Seaton
Habermas
Lasswell	passive consumption model, (who says what, though what channel, to whom, with what effect)	To apply it to the passive people to get money from advertisement to encourage people
Lazarfield	filtered through influential opinion leaders who interpret a message. He created the ‘Two Step Flow Model’ Step 1: The media feeds messages to ‘opinion leaders’ Step 2: Opinion leaders influence the ‘masses’ with these messages.	People actively seek out information. links to men’s health by using opinion leaders for example using the household name ‘vin diesel’ on the front cover page to entice his audience in as well as men’s health buyers.
Uses and gratifications	He defines the different pleasures that media people get from the content they engage with: 1. Information / education 2. Empathy and identity 3. Social interaction 4. Entertainment 5. Escapism	Men’s health
Stuart Hall	Hall’s work covers issues of hegemony and cultural studies Hall became one of the main proponents of reception theory, and developed Hall’s Theory of encoding and decoding
George Gerbner	Cultivation theory is a sociological and communications framework to examine the lasting effects of media, primarily television Mainstreaming – the excessive consumption of media products that more will conform to the medias ideologies eg men’s health	In a similar vein, the cultivation framework has been applied to the study of body image effects on social media platforms, with research indicating that browsing through certain types of content relates to distorted views on the physical appearances of strangers.