CSP Booklet:

2023-A-level-Media-Studies-Close-Study-Products-v1.5

RAG rating for CSP’s:

Command Words

Describe: To look at the situation and articulate, in detail, what you see, think and hear.
Compare: To put your theories against other theories of the same thing or of another product.
Evaluate: To end off the ideas by making a common link or opposite from the products, and what that means for it.
Analyse: To look again and compare more items.
Knowledge:
Understanding:

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CSP Table:

	What do you know?	What meaning or understandings do you have of their ideas? Put another way – how can you apply their ideas to your CSP’s?
Noam Chomsky	– 5 Filters of Mass Media -Manufacturing consent 1. Structures of ownership  2. The role of advertising 3. Links with ‘The Establishment’ 4. Diversionary tactics 5. Uniting against a ‘common enemy’ -Money and power influencing and causing effects on the media. -Media uses viewers for money and advertisements.	-The owner of the The Daily Mail is Lord Rothermere who is right wing, The daily mail is also right wing.
James Curran	-The professional media sector occupies a space wholly independent on the state and the market -Media enables viewers to plug into different views and different perspectives
Jean Seaton
Jurgen Habermas	Public sphere: Is the mass spread of communication that came around when letters and newspapers were produced. -Newspapers, letter and notes forged a consensus which shaped the direction of the state/country.	-The public sphere is also displayed within the 5 filters of mass media. The filter being referenced here would be the “Role of Advertising” this is because papers like The Daily mail are advertised and support the views of the authoritarian public, so the authoritarian public would be attracted to it, therefore their opinions and ideas won’t change and the government keep getting supporters and more votes because they don’t see anything else, which is also known as manufacturing consent.
Semiotics	-Textual Analysis	A media creator utilizing these to attract certain attention or target specific audiences. They also add further meaning to a object or item instead of it just being there, gives a meaning behind why and what it is, and what its doing there.
Feminist Critical Thinking	-Mary Wollstonecraft (1792): A vindication of woman’s rights -The British Suffragettes -1913  Emily Wilding Davison  broke into the track of a horse race and being trampled/hit by King George V’s horse “Anmer” to make a point and publicise the suffragettes	The idea of woman being incorrectly represented in the media and how woman are retaliating and pointing out the facts which are oppressing them.
Post-Colonialism	The slave trade; started in the mid 1400’s as Americans needed workers for the agricultural industry so Africans were sold over to by their own kings. Jacques Lacan- The “other” “we cannot actually see ourselves as whole, we use a reflection to understand who we are / who we are not”
David Gauntlet (Representation)	David Gauntlet: -Fluidity of identity: change because of how men and women are being perceived through the media. -Constructed identity: Constructing identity involves life experiences, relationships and connections. -Negotiated Identity: -Collective Identity:	David Gauntlet spreads the idea that your identity is created by what you do and what you experience with people. That’s what makes you who you are. Mens health magazine The individual identity of different types of men, being the strong man (Vin Diesel) down the bottom left, the old man in the middle (True Grit) and the cool man also in the middle (Page 125).
Gerbner	-As you consume television it warps your view on the world. People opinions and views can be traced back to televisions most represented views of life. Whether that be real shows that are based off of true stories or fake shows that aren’t true.	Links to the idea of passive consumption. A research of 3,000 TV shows and 35,000 people resulted in realising people who watch TV consistently changes their view on the world. Mean World Theory – The worlds view is depicted by what you see on television, therefore you have a constructed identity (Gauntlet). Mainstream – Media consumption leads to dominant ideas becoming your own ideas and what you believe.
Lasswell	-Defining communication by reading into who said it, what was said, in which channel it was said, to who it was said and what effect it had when it was said -One step flow of the hypodermic needle.	Active and passive consumption. In terms of men’s health: Who said it: Hearst Communications behind the title of “Mens Health Magazine” What: Being strong and fit makes you masculine and fit the “cool man” persona Channel: Print, Web Magazine, Social Media To who: Men who are looking to change their life or are already into a fitness based lifestyle. What effect: Inspirational, aggressive, however looking for money and engagement.
Lazarfeld	-Two step flow of mass communication. -Mass media’s forms peoples opinions by their own opinions.	People form opinions based on opinion leaders like influencers. Links to passive and active consumption.
Uses and Gratifications	-Mass communication theory that focuses on needs, motives and gratifications of uses. -Passive vs active consumers.	Escapism, Entertainment, enjoyment, personal needs, personal wants, self-improvement.
Stuart Hall	Audiences are passive and are with terms with the fact that the higher power of the world controls everything, like the media and opinions. 3 Categories of people: -People who accept the truth and that the media is controlled and consume it anyway. -People who consume the media but sometimes negotiate and go against what the media says. -People who don’t watch or listen to any media. Encoding and decoding the model of communication which is an approach of how media messages are produced and interpreted.	Links to active and passive audiences. Agreeing with the creators view points, seeing their view points but having your own idea from the same thing or something along the lines of theirs but slightly different or just completely disassociating the idea and not accepting it at all.
Henry Jenkins	Disagrees with the ideas of Gerbner because he believes now that through the field of gaming and streaming the world has become more active in their media consumption.	People make more of their own choices and partake in active consumption because they are choosing to engage with activities with media within them.