Ideology can be defined as a collection of values and beliefs. To what extent do media products target audiences by constructing an ideological view of the world?

Forms of media products create different views of the world to attempt to attract consumers and make profits. In this essay I am going to make arguments and statements towards the idea of media products constructing different views by referring to the Daily Mail and The i. As James Curran stated that, “Media enables viewers to plug into different views and perspectives” meaning he believes media products can construct different ideological views through the way newspapers are presented and designed to makes us believe everything it contains.

To begin, on page 6 of The Daily Mail it states, “Final parade was so British” which gives off the main idea about this newspaper being about the queens jubilee and being mostly aimed towards Britain. This displays the idea of the Daily Mail being more of a right wing newspaper because of its conservative views about economy. On the editorial page (page 18) the editor states, “Boris is right and Macron is wrong” this links to Habermas and the theory of the public sphere which is described as a place where citizens come together to exchange opinions, discuss and eventually form public opinion. Meaning, the editor has shown his opinion towards the war situation, which further links to the idea of newspapers constructing different views about the world and creating new beliefs. Habermas also states, “newspapers, letter and notes forged a consensus which shaped the direction of the state/country.” which further proves the theory of newspapers constructing different views. This is evident on the first page when it writes, “Slimmed-down Royal Family is revealed in Jubilee finale” This displays a slight Authoritarian view on Britain because the editor has used the word ‘revealed’ to try and make the family seem as they have been hidden away and have lesson freedom than other citizens. Noam Chomsky quotes that, “he who controls the media controls the mind of the public” meaning whoever controls the Daily Mail have an aim to try and ‘brainwash’ the public into following their beliefs and views.

However, in the newspaper The i they try to target audiences in a more liberal way by conveying there views in a more centrist political orientation meaning they are neither left or right wing. The i is owned by the Daily Mail and General Trust and runs with one independent editor. Where as the Daily Mail clearly supports the conservative party. It quotes, “How long before Priti Patel makes it illegal to boo at someone we find offensive?” as you can see The i is openly criticising the conservative party – showing the liberal stance. The i is described as more of an Libertarian newspaper which means it includes different views towards political parties and freedom. On page 20 it states, “Thank you for saying what was needed to say” which proves my point of the newspaper aiming towards a more liberal view and being a left wing viewed newspaper. Also, on page 32 the newspaper shows more support towards the left wing view and freedom. This is evident, “Flying the flag with pride” meaning the newspaper can be described as a counter-opposite towards the Daily Mail because it doesn’t support the freedom of citizens as much as The i.

In conclusion, both The i and The Daily Mail target audiences by constructing an ideological view of the world through many different ways such as, politics, freedom or opinions.

I am going to produce a front page for my newspaper named CIP that has a target audience of any age who are intrigued in reading international and national news stories.

My newspaper front page is going to be about the Heathrow flight cancellations where 30 flights carrying over 5000 people have been cancelled due to technical issues affecting baggage. I will make links towards theorists such as Jurgen Habermas and James Curran.

For my layout I will have an inspiration of our CSP, The Daily Mail, which I will use as ideas to try and help me create my front page accurately. The front page will include features such as, heading, main image, strapline, masthead and other details. Underneath my main image I will include columns of information related to the main news. Also, I will have a body articles containing around 150 words.

Overall, my front page will be aesthetically pleasing, smooth, and tidy by using text styles such as Aldhabi. I will include the logo and name of my newspaper on the front page. I will create and edit my newspaper features through Adobe photoshop.

I will be creating a front page from a regional newspaper that will report the tragedy of the Manchester Bombing in 2017.

Newspapers all have different Political Compasses/Political bias, where the readers and audience also have those same political views. I intend on making my newspaper Libertarian left wing, as this will represent my political bias. As theorist James Curran said ‘Reflect a wide range of opinions and interests’, and this is exactly how I intend on my newspaper being.

I will make the main story about new evidence found about the bombing in Manchester at the Ariana concert. To do this, I will use a photograph I have taken recently at a concert, so I wont have to go out and take one. My newspaper will be called ‘The Manchester Daily’, where it reports everything going on in the city. I intend on having three minor ‘sneak peek’ stories at the top of the newspaper, where it shows off some stories in the rest of the newspaper. The headline of my main story will be ‘New evidence found for Manchester bombing 5 years ago.’ I chose it to be this because it is short and gives all the details needed to allow the audience to be interested in the story. I then intend on have the sub heading ‘Police say they found additional evidence from the terrorist attack at the Ariana Grande concert in 2017.’ This is because it gives extra information to help the audience and readers understand the story more. Finally, for my strapline, I intend on writing ‘We chat with policer officers to get their side of the story.’ This is because in the main story, I mention three different Police Officers, therefore having it in the strapline allows the readers to get an idea about what they are about to read.

To visualise the design and graphology, I will be following a style model- The I, where I will be able to follow a formal structure. I will have the picture, possibly two, with captions underneath explaining what was happening. Following my style model, I will but above the title ‘A Source of information you can trust + Manchester’s finest newspaper.’ I will import my own long shot photographs that I have taken into InDesign, where I can then adjust them to the size and area I would like them to go.

To write the body of the article, I will use Microsoft Word, and then I will import it into ‘InDesign‘, which will allow me to shape the body in an aesthetically pleasing way. To design my work, I will use photoshop.

I want to create a newspaper front cover using Adobe InDesign that features local news for jersey. Mainly, I want the newspaper’s front cover to focus on the easyJet “crisis” wherein several employees were let go and the airline cannot handle the amount of flights that normally would be happening during peak travel season. Losing out on a lot of money and cancelling several flights since the start of June.

I want my design to follow a similar layout to popular newspapers such as The Daily Mail, where there is a main heading near the top of the page below the title with a picture underneath.

BODY

In recent months, EasyJet has cut 7% of the 160,000 flights it planned to run between July & September. Across the UK, hundreds of flights were cancelled during the week of the Platinum Jubilee alone, and concerns have been raised about travel during summer. EasyJet’s chief executive, Johan Lundgren, stated that the airline would normally operate around 160,000 flights throughout the summer months, and has apologised that EasyJet “had not been able to deliver the service” that customers” have come to expect from us” and that he expected the airline to be able to “re-accomodate” passengers. However, the airline has also been blaming issues such as staff shortages in airports and air traffic control delays.