Left and right- labour parties, labour (left) and conservative (right)

Newspaper:

Religion-

Key theme	Daily Mail (textual evidence)	Daily Mail (institutional evidence)	The I (textual evidence)	The I (institutional evidence)
Globalisation-		Its known for its independent editorial stance and coverage of foreign news	p.16 ‘have you heard about the hunger crisis in East Africa? Do you know people are dying right now’ left wing
Business over humans-		Right wing tabloid (cares more about the business)	Page 20. ‘Trade is not at heart of the EU’.	Was originally at the price of 30p and ended up increasing to £1.20
Patriotism-	Front page ‘Joyous Jubilee’ – supporting Royal Family		Family Front page ‘The new Firm’ slightly critical of Royal Family
Racial superiority-	p.10-11 presence of white people significantly more often, people of colour totally absent		p.6-7 presence of both white and people of colour suggesting it is more a left wing
Use of military-	page 2 of supplement caption ‘red arrow soar over the thousands		Page 19. ‘Putin the Great? Hardly’. Suggests they are not Pro-Putin and are not supporting the Russian invasion.
Class division-	‘sense of togetherness’ sub-heading p.4 is trying to persuade us that the nation is all together regardless of class divisions
Regulation-		It’s print circulation has fallen below 900,000 for the first time in more than 100 years		Named National Newspaper of the Year at the 2015 News Awards
Class over nationality-	‘sense of togetherness’ sub-heading p.4 is trying to persuade us that the nation is all together regardless of class divisions
Drug usage-	p.21 ‘drug that cuts weight by 20%’ may encourage more drug users
Nationalism-	page 10 ‘how the nation came together’ suggest national harmony – we are all together.
Authoritarian / Libertarian	Still uses an Editorial ie the voice of one over many?	Right wing tabloid	Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought?	Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i. Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i.  Not right wing or left, more in the middle.
Different cultures	p.6/7 ‘very British’ but shows culture in pictures

Daily Mail Facts

1 First published in 1896 by Lord Northcliffe

2 It is owned by the Daily Mail and General Trust

3 It is the United Kingdom’s second biggest-selling daily newspaper after The Sun

4 Daily Mail was founded in 1896 by Alfred Harmsworth

5 Its known for its independent editorial stance and coverage of foreign news

6 Can be traced to the Hull Packet (founded in 1787), which was merged with the Hull Evening News in 1884

7 Editors are  Paul Dacre, Stewart Steven, R. D. Blumenfeld, W. G. Fish, Tom Clarke

8  In February the newspaper sold an average of 896,455 copies each day

9   print circulation has fallen below 900,000 for the first time in more than 100 years

10 Right wing tabloid

The I Facts

1 published in London by Daily Mail and General Trust

2 was originally launched in 2010 as a sister paper to The Independent

3 bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million

4  was originally at the price of 30p. This increased to 40p in January 2014, with the weekday edition rising to 30p. In September 2016, the price was raised to 60p, with the weekday edition rising to 50p. On 14 September 2019, The iweekend price rose from £1 to £1.20.^[26]

5  named National Newspaper of the Year at the 2015 News Awards

6 Nick Clegg, former UK Deputy Prime Minister and former leader of the Liberal Democrats, a centrist party, is a fortnightly columnist for the i. 

7  Labour leader, Jeremy Corbyn declared himself to be a dedicated reader of the i

8 The paper now runs a subscription, whereby customers can buy pre-paid vouchers to exchange for their copy of the paper. The subscription can be either six months or a year long and can be chosen Monday to Friday or including Saturday. There is also a discounted student subscription that lasts for one academic year.