For my coursework i will be focusing on my newspaper talking about the problems of the new abortion law, this targets all audiences as it is a worldwide problem that does affect everyone, mainly women but still also a large deal for men. Laura Mulvey will play a role in this as ‘Feminist Critical Thinking’ as her theory suggests that women are not placed in a role where they can take control of a scene, instead they are simply put there to be observed from an objectified point of view. The abortion ban is a large step backwards leaving women with only 50 years of their own right for a legal abortion. My body of article will be focusing mainly on how this law is going to lead to unsafe abortions and rape statistics increasing a large amount and also period tracking apps run the by the government destroying young women’s rights and lastly how the abortion penalty is outstandingly higher then the rape offence which is a deep set back for society.

For my layout design i will be following the style model from ‘The Sunday Times’ with a clear headline and masthead stating the issue that is being recognized. My masthead will be made by editing on photoshop so that the statement is bold and clear. There will be a price and barcode labelled so readers will know the price and also a date of when the newspaper was published and released. I will be using drop caps and wrap text so that it is more appealing and interesting for the reader. The front page will be a main image labelling the issue that will be spoken about surrounded by smaller articles for locals to read about. I will use different fonts so the paper look smart and well presented to gain more publicity. I will use inverted pyramid structure on my main story for better structure.

There will be daily facts throughout the paper updating you on what’s new and updates on other issues. The news included will be mostly important and significant to what is happening internationally, there will be sections about local news in jersey so it will also inform you on daily life changes. I will create my paper using InDesign and photoshop for finishing touches.

For my coursework I intend on creating a front page and double spread newspaper reporting on a social issue that may be of interest to a big audience who can relate to the topic. I aim for the newspaper audience to be for any age who live internationally or locally.

The newspaper will be left wing and pro feminist. The main topic I will be focusing on is the roe vs wade in America. I will be doing research on this important topic and spread awareness of why making abortions illegal is dangerous to many women. The states that have already banned abortions: Alabama, Arkansas, Kentucky, Louisiana, Missouri, Oklahoma, south Dakota , Utah, Ohio, Wisconsin. I will be discussing about the history of what many women had to experience.

The theory I will be using is Laura Mulvey’s and Judith Butlers feminist critical thinking. Laura Mulvey talks about how Men like to objectify women by their looks or controlling them. This will hopefully target a audience who are feminists and are keen on talking or fighting for woman’s rights, as this was also a big issue in in the 70s, third wave feminism theory by Naomi wolf, she talks about the many protests women had to do to be heard to the male ruling patriarchy, whether it being about race, religion, class or abortions. Even till this day nothing has changed.

I intend on making a front page on in design using the The Guardian front page as inspiration. My newspaper will be called Jerseys international mail and my main topic will be Roe vs wade. The header will be bold and stating “Why is America slowly taking away women’s rights, instead of making guns illegal.” This will grab the attention of the interested readers. The sub heading states “Why do men have the rights to control women’s choices on their body? ?” “America is not just taking away legal abortions, America is taking away safe abortions ” and “Illegalising abortions violates the fundamental rights of women and girls  ” These three statements will be in the masthead on the top as three bullet points like the guardians newspaper. I will include on the top left hand corner of a film review that will be featured on page 16 called “trapped under” with the film cover I have designed.

Here’s is the style model:

For the other half of brief 2 my campaign for the flyers, my topic will be spreading awareness on the joe vs wade issue and why illegalising abortions are outdated. These flyers will be aimed for students who go to secondary and college or even for pro-lifers which may help them understand why banning abortions can lead to massive troubles.
I will include 2 hashtags #mybodymychoice #letwomenbefree. It will state statistical facts that I have researched for.

I have chosen brief 5 for my NEA. I will be creating a online magazine which also touches on important topics such as identity and equality too be more appealing to other genders. I will also include things such as advertisements and campaigns which I have made in class which will be advertising and campaigning important things not just makeup and perfume. I will be including theories such as audience theory and feminist critical thinking. My website will have a libertarian view of the media which will link to Habermas theory of the public sphere.

I will create a 3 minute audio feature using the facility’s of the radio studio. I will have 3 people within the interview, i will be leading the interview and i will also have 2 other people who will be discussing and answering questions. I am going to include an article which includes 1 female and 1 male answering the questions to create a contrast between the male and female answers. My magazine will appeal across gender identity and be aimed at millennials and Gen x. I will be including a video of something that will appeal to all audiences e.g. a baking tutorial…The ethos of my magazine will be freedom of speech for women as women have been silenced for thousands of years.

The design for my website will be different for each page e.g. layouts but will all follow the same overall design such as colour schemes. I will be including a main page image on the home page, this will only be seen here. My website will feature links to articles which will make the website easily accessible. As well as hidden links e.g. behind images. There will be a menu displayed at the top which will state the page names. The style model for my website is ‘MS magazine’ an online magazine which follow feminist news as well as health, culture and religion. I will be using the platform www.mozello.com to create my website. There will be the option for the reader to leave comments on the articles, as well as the option for me to reply to them. Hashtags will be provided on the campaign posters for the readers to post on social media as well as free giveaways such as ‘Win a free holiday’ which can be entered by using a hashtag towards an important cause.

For my Moving Image NEA (brief 1) I’m going to produce a three minute promotional video and three print products for a a new channel 4 series called ‘Culmination’. This will be aimed at an audience of young adults based in the UK who may relate to the contemporary issues which are depicted in the series.

I know that only 9.8% of young adults are unemployed and 148,000 young adults are homeless. As these number aren’t as significant as they have been in the past, a lack of representation in the contemporary media landscape doesn’t help spread awareness of the matter. Gerbeners Cultivation theory can be seen to further develop this idea as the theory suggests that the more time spent consuming media, specifically television, the more influence it will have.

Culmination depicts a young man who has recently been fired and evicted, with no where left to go he turns to a life of crime. Culmination would fit in to other channel 4 and All 4 series such as ‘The Inbetweeners’ as it would have a similar comedic sense, this would further target the demographic the series attempts to appeal to.

Young adults, especially those who have just finished university, find themselves fairly financially unstable, because of this they may find it easy to relate to the protagonist. If this furthers interest social media sites would likely be the main source of this as the target audience(of young adults 18-30) is seen to be heavy users of social media.

The three minute promotional video will feature a solo interview with the director of the series, during the interview clips will be shown on screen from the series in order to show the viewer more of what the show is about. Then a short scene from the series will be played, the short will act as a sneak peak in order to spark more attention/interest. My three print products will include two posters and a billboard, these products will follow the style model of the print products released for the Channel 4 movie ‘Trainspotting’. I chose Trainspotting as its print products have a very unique and recognisable style which is consistent across the three products and I aim to create something similar.

By following Stuart Hall’s Encoding/Decoding model my aim is to encode the short with messages which viewers may decode which will in turn uncover more about the series. I made the choice to use black and white to imply the message that the scene is from the past and the viewer is seeing the protagonists memories, this is made clearer in the series but the aim of this short is to not uncover too much before the release. Another message encoded in the short would be the difference in clothing between the boss and the protagonist, this implies to the viewer that the protagonist possibly doesn’t take his job seriously. The protagonists clothing is also seen to be similar to clothing deemed as fashionable within the target audience