I am going to create two different products: a three-minute video promoting a new fictional TV programme which will be called “Crisis” and 3 print advertisements which will focus on diversity, issue raised within the programme and the genre. It will be targeted at a young adult audience and be available on Channel 4 TV and the streaming service All 4.

I will base my TV programme off the current mental health crisis that is occurring due to the effects of the pandemic as i believe it is an important issue which teenagers are interested in and in some cases can relate to. It will make clear links to some of the theories we have looked at in class such as Stuart Hall’s reception theory: I will encode the message to speak out and get help and I aim to attract the dominated reader ( where the reader will accept and understand the message) and also possibly the negotiated reader (where an audience accepts and understands some of the messages but disagrees with others). Additionally my poster work will make links to the theory of semiotics such as those dervived from CS Pierce about icon, indexical and symbolic signs which will help to create meaning in the product.

In terms of how I will create this product I will base the video off of the YouTube promotional videos for Skins. This will included having a montage of what happens in the series and use of different handheld camera techniques such as panning, medium/ close-up shots. I will also not use any dialogue but have music playing in the background because if people are watching on their phones then they might not have their volume on, which is true for the young audience. While the style model focusses on the characters mine will take more of an approach towards the setting as well as characters.

Visual branding will be shared through the logo and colour scheme to show it is a part of a unified campaign. The first poster will be based off the issue raised (being mental health) will be conveyed through the glimpse of mise-en-scene presented in polaroid like frame (images relating to a hospital). The second one will show the genre of psychological drama based on the Ladies and Gentlemen packaging design and concept which is a medication packet. For the third one i will base it off The Mean Girls film poster which has a range of diverse characters featured. It will be linked to print product theories such as subverting to the male gaze and portraying women and men as equal and their struggles being the same.

I will use Adobe Premiere to edit for the video and Adobe Photoshop to form my 3 posters.