For my A-level coursework I will be exploiting multiple different key media theories such as, feminist critical thinking, post colonialism and representation for the content and main body texts of the newspaper and also using my knowledge of semiotics and audience theories incorporated into the design and layout of the product to show how i understand how different signs, codes and conventions are used to present a specific response from the audience and grab attention. Some more specific sub theories i will include are:

–The 5 filters of the mass media machine: Chomsky To produce money to cover the cost of production and distribution of Media through advertisement and sponsors.

–Regulation: Linvingstone and Lunt argue that the interests of citizens and those of consumers cannot be easily reconciled. This suggests that there is an increasing tendency in recent UK regulation policy to place the interests of consumers above those of citizens. 

Hypodermic model (passive consumption)Lasswell 1927:  in which the SENDER is transferring a MESSAGE, through a MEDIUM (eg Print, radio, TV, etc) that has a direct effect on the RECEIVER. OR WHO, SAYS WHAT, THROUGH WHAT CHANNEL, TO WHOM, TO WHAT EFFECT. ————————————

etc, I aim to subtly use my knowledge of these theories to produce some content that takes advantage of them – and therefore can produce a product as close to the actual thing as possible

My story is surrounding civil rights throughout the paper and the different impacts it has on the people surrounded by the many different areas it affects.

I will be using two different newspapers as a style model to analyse features used by newspapers on a wider variety and incorporate fitting conventions to create a more realistic product to work with.