Media Paper 1: Ideology can be defined as a collection of values and beliefs. To what extent do media products target audiences by constructing an ideological view of the world?

Ideology is a system of ideas and ideals and beliefs are assumptions that we make about the world and our values are things we see as important to us. Such as loyalty, honesty perseverance etc.
I believe that media products target audiences with ideology, to get the public more interested in the views and ideas that media products such as newspapers are saying. Talking about these subjects such as liberalism and conservatism catches more of the public in to read and consume their products.
Their are many media products like newspapers such as the I and the daily mail. The daily mail being a right wing type newspaper with the conservative party and the I being a centralistic newspaper and having no political party.

Media products such as the daily mail target audiences like the conservative party by firstly using real-time scenarios and events that have happened in the world and applying their political view towards it such as the queens jubilee and states on page 8,shrieks of delight as royal standard flew over palace” It focuses on the support for the queen and the royal family, as other newspapers on the left wing might say different. Doing this will draw the conservative party and right wing citizens in to read their product and ultimately agree with it for the owners of the media product to reach their end goal, profit. The daily mail has been around for a long time, it was founded in 1896 and is the UKs highest circulated daily newspaper, with majority of the consumers being female with up to 52-55%. This shows how long its been using these media tactics and strategies to target their conservative audience by essentially saying what they want to hear.
Daily mail had many political views in these media products, particularly on the prime minister at this time, Boris Johnson. It had said on the editorial part on page 18, and states that Boris is the best person to lead the nation by a “country mile” and with the head title being “Boris is right and Macron wrong. Saving Putin’s face is a mug’s game” This further proves that this is a far right wing newspaper and most certainty implied for the conservative party. The daily mail has also stated that “tory rebels are plotting course to catastrophe” further making drama and controversy for the tory audience to react to and side with.

Furthermore The I has other ways of targeting their audiences with a centralized political view, although they say they don’t have a political view, it can be hard not to fall into a certain section.
for example page 45 it states to “Invest in biotech green economy and space to boost GDP”, this could be seen to be fairly neutral as most of the pubic would want this, but most liberals would most defiantly agree with this.
What they are proposing is that investing in the green economy and biotech is not only good for the global problems such as global warming. But there main focus is the space to boost GDP, influencing the soaring inflation at this current time.
additionally the i can just be seen to state the current news and propositions on current world problems we face today. It mainly focuses on the news aspect rather than political views like the daily mail. But all the have the same goal of profit in the end.