Chomsky explains how propaganda and systemic is biased function in corporate mass media.

5 filters of mass media machine –

• Structure of ownership – most media companies are concentration of ownership through vertical and horizontal integration, most media owned by mass media conglomerates
• The role of advertising – To produce money to cover the cost of production and distribution of media through advertisement and sponsors. You need advertisers to fill the cash gap.
• Links with the establishment
• Divisionary tactics – ‘flack’ – disposal of unwanted news negatively surrounding the patriarchy
• Uniting against a ‘common enemy’ – your enemy’s enemy is your friend, uniting against something we don’t like, media exploiting stereotyping something that is commonly disliked in the area to attract attention and exhibition.