| Key word / theme / question etc | Daily Mail | The i | |
| Views on Conservative party | p18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris Johnson | Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris Johnson | |
| Business over humans | |||
| globalisation | |||
| Patriotism | Front page ‘Joyous Jubilee’ – supporting Royal Family | Front page ‘The new Firm’ slightly critical of Royal Family | |
| Racial superiority | |||
| Nationalism | page 10 ‘how the nation came together’ suggest national harmony – we are all together. page 18- Britain’s outcomes compare well with the rest of the developed world | ||
| class differentiation | page 14 the prince of wales unites the UK | ||
| Militarism (use of military) | page 25- first Russian missiles in months rain down on capital as British-Ukrainian fighters face death penalty in Donetsk | ||
| Authoritarian / Libertarian | Still uses an Editorial ie the voice of one over many? | Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought? | |
| the fusion of entertainment and news / information | page 23- prince louis sticks his tongue out to his mother, patriotic |
