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daily mail

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Key word / theme / question etcDaily Mail (textual evidence)Daily Mail (institutional evidence)The i (textual evidence)The i (institutional evidence)
Views on Conservative partyp18 is the ‘Comment’ ie the editorial or voice of the paper ‘Only Starmer gains from this clueless plot’ – ie Labour will gain from Conservative divisions over Boris JohnsonLord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s
 a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945,Lord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s
 a right-wing tabloid,[1][2][3] the Mail is traditionally a supporter of the Conservative Party. It has endorsed the party in every UK general election since 1945,		Front cover ‘Johnson future turning toxic for Tories’ seems to be against Conservative / Boris JohnsonIn the 2017 and 2019 UK general elections, the i chose not to endorse a political party
 The paper is classified as a ‘quality‘ in the UK market but is published in the standard compact tabloid-size format.

the i has developed a strong national reputation over time. The paper is understood to be highly regarded by many journalists
The i was named British National Newspaper of the Year in 2015.
Business over humansDaily Mail is part of the General Trust plc (DMGT) is a British multinational media company, which owns several other titles.
concentration of ownershipDaily Mail and General Trust plc (DMGT) is a British multinational media company, the owner of the Daily Mail and several other titles. The 4th Viscount Rothermere is the chairman and controlling shareholder of the company.[1] The paper and its website were bought by the Daily Mail and General Trust (DMGT) on 29 November 2019, for £49.6 million
globalisationIts website has more than 218 million unique visitors per monthThe i was named British National Newspaper of the Year in 2015.
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PatriotismFront page ‘Joyous Jubilee’ – supporting Royal FamilyFront page ‘The new Firm’ slightly critical of Royal Family
Racial superiorityLord Rothermere was a friend of Benito Mussolini and Adolf Hitler, and directed the Mail’s editorial stance towards them in the early 1930s
Nationalismpage 10 ‘how the nation came together’ suggest national harmony – we are all together.
Militarism (use of military)
Feminism / Femalewomen making up 52–55% of its readers
The term “suffragette” was first used in 1906, as a term of derision by the journalist Charles E. Hands in the Mail to describe activists in the movement for women’s suffrage,
traditional valuesFounded in 1896the paper and its website were bought by the Daily Mail and General Trust (DMGT)originally launched in 2010 as a sister paper to The Independent
Links to the establishment / eliteThe Proprietor is the The 4th Viscount Rothermere is the chairman and controlling shareholder of the company
The head office is located in Northcliffe House in Kensington, London.
Authoritarian / LibertarianStill uses an Editorial ie the voice of one over many?Does not have voice of editor, but an ‘Opinion Matrix’ instead ie a range of different voices and opinion – so much more freedom and plurality (=many) in voice and thought?
the fusion of entertainment and news / informationA survey in 2014 found the average age of its readers was 58, and it had the lowest demographic for 15- to 44-year-olds

Publisher: DMG Media

First issue date: 1896

It is the United Kingdom’s highest-circulated daily newspaper.

767,021 sold on weekdays and 1,449,049 on Saturdays

PLC

, it was one of the first British papers to popularize its coverage to appeal to a mass readership.

The Daily Mail’s main target audience is lower-middle-class British women.

how is it regulated?  All our journalists are required to observe the Editors’ Code of Practice and the Mail is a member of the Independent Press Standards Organisation (IPSO), the new regulatory body for the Press set up in response to the Leveson Inquiry.

the I

  1. owners-Independent Digital News & Media Ltd (2010–2016) Johnston Press (2016–2018) JPIMedia (2018–2019) Daily Mail and General Trust (2019–present)

2. British national morning paper published in London by Daily Mail and General Trust

3. The i was named British National Newspaper of the Year in 2015.

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noam chomsky

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Noam Chomsky’s propaganda model: The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in corporate mass media.

Noam chomsky describes himself as an anarcho – syndicalist and libertarian socialist and is considered to be a key intellectual figure within the left wing of politics of the uni

the 5 filters of mass media

structures of Ownership – is a Part of bigger conglomerates with an end game of profit. Push for what gets them that profit that’s their interest. Journalism comes second.

The role of advertising – Advertising products to earn money and profiting off the product, They are selling products but are also selling the audiences

Links with the establishment -the very system includes complicity. People who in power of the media will punish those who are against them. Companies who are all linked

Diversionary tactics – ‘Flak’- Getting rid of unwanted news, exposing the government, negativity surrounding patriarchy

Uniting against a ‘common enemy’ – your enemy’s enemy is your friend. Uniting against something we dont like

Agenda setting:

AGENDA SETTING -Media Agenda Setting, Politics Agenda Setting, and Public Agenda Setting

FRAMING – expands the research by focusing on the essence of the issues at hand rather than on a particular topic.

MYTH MAKING –

CONDITIONS OF CONSUMPTION – Personal consumption expenditures are officially separated into three categories in the National Income and Product Accounts: durable goods, nondurable goods, and services.

Mass media: Mass media is communication, whether written, broadcast, or spoken that reaches a large audience.

-Television

-radio

-advertising

-movies

-the internet

-newspapers

-magazines

mass media is a significant force in modern culture.

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Avram Noam Chomsky is an American linguist, philosopher, cognitive scientist, historical essayist, social critic, and political activist.

Noam Chomsky’s theory of universal grammar says that we’re all born with an innate understanding of the way language works.

Noam Chomsky describes himself as an anarcho-syndicalist and libertarian socialist, and is considered to be a key intellectual figure within the left wing of politics of the United States.

Five filters of mass media:

1.Structures of ownership – overall aim is profit

2.The role of advertising – about consumer getting persuaded and consumed into the advert

3.Links with ‘The Establishment’

4.Diversionary tactics – ‘flak’ – distorting and manipulating media

5.Uniting against a ‘common enemy’

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION

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noam chomsky

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5 filters of mass media

1.Structures of ownership

2.The role of advertising

3.Links with ‘The Establishment’

4.Diversionary tactics – ‘flack’

5.Uniting against a ‘common enemy’

Noam Chomsky’s theory of universal grammar says that we’re all born with an innate understanding of the way language works.

Chomsky is best known for his influence on linguistics, specifically, the development of transformational grammar. Chomsky believed that formal grammar was directly responsible for a person’s ability to understand and interpret mere utterances.

Chomsky’s theory proposes Universal Grammar is most active during the early biological period leading to maturity, which would help to explain why young children learn languages so easily, whilst adults find the process much more difficult.

Linguistic Theory was formed by Noam Chomsky

  1. maybe there’s only a few companies. Mass medias endgame is profit.
  2. Curran and Seaton’s theory questions? no critic thinking. They aren’t just selling you a product they’re also selling advertisers a product.
  3. friends w someone in the industry. The system encourages simplicity. Big corporations know how to feed. Those in power and those who report on them are in trading with each other
  4. persuaded think about something else. Discrediting sources undermining. Change perspective. the 5th filter is the common enemy you have one enemy to fear.

mass medias endgame is profit

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION

The media is not a transparent field in the word it has values and opinions just like us.

Journalism, Newspapers, Notes, Research, Theory

noam chomsky

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So how does this process of ‘manipulation’ or ‘persuasion’ work?

1.Structures of ownership

  • Maybe there is only a few select amount of companies
  • “The first has to do with ownership. Mass media firms are big corporations. Often, they are part of even bigger conglomerates. Their end game? Profit. And so it’s in their interests to push for whatever guarantees that profit. Naturally, critical journalism must take second place to the needs and interests of the corporation.”

2.The role of advertising

  • The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in corporate mass media.

3.Links with ‘The Establishment’

  • Links with higher power
  • (THE MEDIA ELITE)
  • The establishment manages the media through the third filter. Journalism cannot be a check on power because the very system encourages complicity. Governments, corporations, big institutions know how to play the media game. They know how to influence the news narrative. They feed media scoops, official accounts, interviews with the ‘experts’. They make themselves crucial to the process of journalism. So, those in power and those who report on them are in bed with each other.

4.Diversionary tactics – ‘flak’

  • Diverse someone’s attention to something else
  • “If you want to challenge power, you’ll be pushed to the margins. When the media – journalists, whistleblowers, sources – stray away from the consensus, they get ‘flak’. This is the fourth filter. When the story is inconvenient for the powers that be, you’ll see the flak machine in action discrediting sources, trashing stories and diverting the conversation.”

5.Uniting against a ‘common enemy’

  • To manufacture consent, you need an enemy — a target. That common enemy is the fifth filter. Communism. Terrorists. Immigrants. A common enemy, a bogeyman to fear, helps corral public opinion.

Noam Chomsky describes himself as an anarcho-syndicalist and libertarian socialist, and is considered to be a key intellectual figure within the left wing of politics of the United States.

Chomsky rose to national attention for his anti-war essay “The Responsibility of Intellectuals“. Becoming associated with the New Left, he was arrested multiple times for his activism and placed on President Richard Nixon‘s Enemies List

What is the manufacturing consent theory?

It argues that the mass communication media of the U.S. “are effective and powerful ideological institutions that carry out a system-supportive propaganda function, by reliance on market forces, internalized assumptions, and self-censorship, and without overt coercion”, by means of the propaganda model of communication …

The 5 Filters of Mass Media Machine

The five filters are:

(1) ownership; (2) advertising; (3) official sources; (4) flak; and (5) marginalizing dissent.

The author discusses the applicability of Herman’s and Chomsky’s propaganda model today.

  1. Ownership: Mass media companies and firms as parts of even bigger conglomerates, as a sole function for profit. In their interest to push what ever increases that profit.
  2. Advertising money: Advertisers are paying for audiences. So their role is to be at the use of mass media conglomerates as a tool to increase profits.
  3. The media Elite: Make themselves crucial to the process of advertising. They are used as a tool to help the processes of media consumption. You cannot challenge power.
  4. Flak machine: discrediting, distorting, challenging and undermining stories.
  5. The common enemy: Helps crowd public opinion, points the finger at the common enemy as a tactic to control the masses.

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION

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noam chomsky the indivious control of information

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The Five Filters of Mass Media

  1. The Structures of Ownership – A few companies or the same companies. Have connections or are connections to people already in power. Most are part of mass media conglomerates with the ultimate aim of making a profit. Critical of Curran and Seaton, do not want people educated.
  2. The Role of Advertising – Selling products to us, no one wants to buy. Shortfall in economic relationship, compensated by advertising.
  3. Links with ‘the established’- Have connections or are connections to people already in power
  4. Diversionary tactics – ‘flack’. Diverting people’s attention. Discrediting, distorting, undermining, destroy, shift, manipulate. Change the focus, debate etc.
  5. Uniting against a ‘common enemy’

A way in which the media set the agenda

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION

Noam Chomsky

A leftist who criticised the media.

His book ‘Manufacturing Consent’ established a

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noam chomsky- five filters of mass media

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Structures of ownership

Maybe there’s is only a certain amount of companies.  Mass media firms are big corporations. Often, they are part of even bigger conglomerates. 

The role of advertising

 Media costs a lot more than consumers will ever pay. So who fills the gap? They are also selling advertisers a product 

Links with establishment

The establishment manages the media through the third filter, Governments, corporations, big institutions know how to play the media game, they know how to influence the news narrative.

Diversionary tactics- flak

Diversing someone’s attention, stray away from the consensus, they get ‘flak’. If you are challenging power you will be pushed.

Uniting against a ‘common enemy’

Manufacturing consent you need an enemy – Communism. Terrorists. Immigrants. A common enemy, a bogeyman to fear, helps corral public opinion.

Media setting an agenda

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION