The Five Filters of Mass Media
- The Structures of Ownership – A few companies or the same companies. Have connections or are connections to people already in power. Most are part of mass media conglomerates with the ultimate aim of making a profit. Critical of Curran and Seaton, do not want people educated.
- The Role of Advertising – Selling products to us, no one wants to buy. Shortfall in economic relationship, compensated by advertising.
- Links with ‘the established’- Have connections or are connections to people already in power
- Diversionary tactics – ‘flack’. Diverting people’s attention. Discrediting, distorting, undermining, destroy, shift, manipulate. Change the focus, debate etc.
- Uniting against a ‘common enemy’
A way in which the media set the agenda
AGENDA SETTING
FRAMING
MYTH MAKING
CONDITIONS OF CONSUMPTION
Noam Chomsky
A leftist who criticised the media.
His book ‘Manufacturing Consent’ established a