Consent is being manufactured

1.Structures of ownership

Conglomerates, Vertical and Horizontal integration. Made goals are growth and to make profit.

2.The role of advertising

Media costs more than consumers will ever pay. Newspaper fees do not ever cover the cost of production. Advertising is an important way for newspapers to make money. Consumer is the product.

“Critical journalism takes second place to the needs and interests of corporations.” – The 5 filters of the Mass Media Machine, animation by Al Jazeera.

3.Links with ‘The Establishment’

In favour for the higher up people. Censorship still exists but subtly.

4.Diversionary tactics – ‘flack’

Distract consumers from real issues.

5.Uniting against a ‘common enemy’

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION