Noam Chomsky’s propaganda model: The propaganda model is a conceptual model in political economy advanced by Edward S. Herman and Noam Chomsky to explain how propaganda and systemic biases function in corporate mass media.

Noam chomsky describes himself as an anarcho – syndicalist and libertarian socialist and is considered to be a key intellectual figure within the left wing of politics of the uni

the 5 filters of mass media

structures of Ownership – is a Part of bigger conglomerates with an end game of profit. Push for what gets them that profit that’s their interest. Journalism comes second.

The role of advertising – Advertising products to earn money and profiting off the product, They are selling products but are also selling the audiences

Links with the establishment -the very system includes complicity. People who in power of the media will punish those who are against them. Companies who are all linked

Diversionary tactics – ‘Flak’- Getting rid of unwanted news, exposing the government, negativity surrounding patriarchy

Uniting against a ‘common enemy’ – your enemy’s enemy is your friend. Uniting against something we dont like

Agenda setting:

AGENDA SETTING -Media Agenda Setting, Politics Agenda Setting, and Public Agenda Setting

FRAMING – expands the research by focusing on the essence of the issues at hand rather than on a particular topic.

MYTH MAKING –

CONDITIONS OF CONSUMPTION – Personal consumption expenditures are officially separated into three categories in the National Income and Product Accounts: durable goods, nondurable goods, and services.

Mass media: Mass media is communication, whether written, broadcast, or spoken that reaches a large audience.

-Television

-radio

-advertising

-movies

-the internet

-newspapers

-magazines

mass media is a significant force in modern culture.