The five filters:

1)ownership – how media is owned and the structure of the ownership
2)advertising – how advertising affects media
3)official sources/Links with “the establishment” –
4)flak – Diversionary tactics
5)marginalizing dissent/uniting against a “common enemy” – “The enemy of your enemy is your friend”, the media is using things you hate and that they hate to get you on board with them.

We generally believe that we are more free than authoritarian states, when in fact Noam Chomsky says that we are not and that our freedom of choice is an illusion.

The motive of the media is profit, critical journalism takes second place. The media costs more than audiences will ever pay, so advertisers are needed to fill the gap – they are selling audiences to advertisers. Whistle-blowers’ stories are trashed, and diversions are made.

Agenda Setting
Framing
Myth Making
Conditions of Consumption