The 5 filters of mass media

1.Structures of ownership – How media is owned and the structure of the ownership

2.The role of advertising – Critical journalism wont be used as it will affect the advertisement of the newspaper as it isn’t making a profit off of how much it is being sold for.

3.Links with ‘The Establishment’ –

4.Diversionary tactics ‘flack’ – Diverting conversation / story, destroying the story.

5.Uniting against a ‘common enemy’ – Unite against something we don’t like (eg. foreigners)

There is libertarianism and authorianism and what Chomsky says is that we aren’t actually as free as we think with libertarianism.
The media cares most about is profit. Critical journalism takes second place. The product is you, the consumer not the product itself.

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION