The 5 Filters Of Mass Media

• Structure of Ownership

Most media companies have a concentration of ownership through vertical and horizontal integration caused by large conglomerates

• Role of Advertising

Due to the fact that it costs more to make a newspaper than they can sell it for the newspaper companies must use advertising to make back the loss of profit from companies that want their company or product advertised to the masses

• Official sources / Links with establishment

People in powerful positions may control stories about sensitive topics thus leading to either fake news or news that has a twisted version of the truth. Reporters may also be heavily influenced in many ways such as a cash bribe in order to warp the truth

• Diversionary Tactics / Flak

Distracting people from serious issues either locally or across the world

The discredit of information and shifting of agenda and the diverting information

Hard to get the full, true picture with all the opinions around nowadays.

• Marginalising dissent / Uniting against a common enemy

Media that is produced is directed towards the common consensus against something so it appeals to the most amount of people at once

“The enemy of your enemy is your friend”

AGENDA SETTING

FRAMING

MYTH MAKING

CONDITIONS OF CONSUMPTION